Founder, CEO @ Fenix Commerce | Partnering with brands like VUORI, Bombas, gorjana, Dermalogica, men’s warehouse, and Jos A Bank to improve ROI on ecommerce shipping spend
When should you charge the customer credit card for an online order? Unfortunately, even in 2024, most of the merchants/brands don't understand it and charge (not authorize) customer credit card as soon as the order is placed. I have had that experience with a handful of brands on #shopify in the last few weeks. Here is a beautiful example from one of FenixCommerce partner brands Men's Wearhouse. ?? Very clear communication in the order confirmation about when will my card be charged. Of course, the other important piece of information is my favorite, a clear communication of #estimateddeliverydates EDDs on the product pages, cart, checkout, and order confirmation email. ?? #ecommerce #basics #customerexperience
It’s a relatively common practice for e-commerce companies to get this wrong. For most companies on the common stack of one or many e-commerce stores like Amazon, Shopify BigCommerce and then NetSuite as their ERP their website only displays products they have in stock to sell. When a customer places an order they charge, and attempt to ship as fast as possible. Even with that intention, the default for many with a misconfigured integration is to charge the client and process either a cash sale, or to process a sales order, invoice, and then apply a credit card payment to the order. This is not correct. Altura Innovation fixes Celigo and NetSuite flow issues like this for clients to take the payment to the account and apply it the order invoice properly all the time. If your company is doing this wrong, you may be surprised to learn we could get this fix scheduled for you and fixed in just a couple days.
Most brands have just never even considered something like this.
Jeremy Erwin curious for your thoughts on this one!
CEO @ Oneiro Technologies | Co-founder @ ShipStork |??Winner "Best Use of Robotics-2024"??Turn key, agnostic supplier of industrial automation systems up to $50MM | 25+years of integration experience
6 个月Akhilesh Srivastava this is next level transparency.