Akebono Brake Corporation的动态

I just interviewed Ryan from CarMax about his experience with marketing while working in automotive sales. Here’s a quick summary:

In your opinion, what is the most important step in the sales process? For me, it was always FACT FINDING. I could never sell anything without knowing the customers hot / cold button, wants and needs. Sell the sizzle! Also, TRIAL CLOSE. After every single test drive. I asked one question. “Is this the vehicle you see yourself taking home “TODAY?” That one question told me everything and if the answer was anything but YES, I circled back to the customers answers I learned from fact finding to figure out why the answer is not a YES. I started on the line 18 years ago and I’ll never forget the sales process framed on the wall in the sales office at Menlo Mazda. From selling $15,000 Mazda 3’s to $500,000 Rolls Royce Phantoms, my process never changed. I don’t think it is emphasized enough today that the car is sold OUTSIDE. Though every step is important and not to be skipped, in your opinion,what is the most important step?

It might take a couple of visits , but when you try our portal and service you will see the improvements in vehicle sales and overall f&i profitability

Meet Darren Evans Regional Sales Manager with over 18 years at Preco Success Philosophy: Darren thrives on developing solutions that make our customers more efficient and effective at what they do. Best Advice Received: "Treat things as an opportunity, not an expectation." Career Journey: Darren started as a production manager at a printed circuit board manufacturing company. He transitioned into a sales role at a company producing graphic overlays and membrane switches, where he first encountered Preco equipment. His positive experience with Preco led him to join the team. Passion Unveiled: Darren loves meeting new people, understanding what they do, and learning about their challenges. He enjoys offering ways to help them improve their processes. Fun Fact: Darren enjoys scuba diving and sailing. Memorable Success Story: Darren once convinced a company to invest in a new system despite their initial doubts about the ROI. The investment paid off much sooner than expected, leading to further purchases and a stronger partnership. Rewarding Customer Interaction: Darren finds it most rewarding when customer relationships evolve from sales interactions to trusted advisor roles and even genuine friendships. Favorite Team Aspect: Darren loves helping customers and values the camaraderie within the Preco Sales Team, appreciating the support and teamwork from his colleagues. Join us in celebrating Darren Evans's dedication, expertise, and the incredible value he brings to our team and customers! ?? #MeetTheTeam #SalesExcellence #PrecoPride ??

MACHINERIC Boosting automotive sales can really be difficult without having knowledge of proper tools required. A barbecue by the roadside can do. Thinking Machineric, Thinking Sales.

Story about this airplane toy ?? in our sales office… Each company has its own approach to sales and how they deal with their customers. Even by looking at two companies in the same industry, there is a big chance that their sales process doesn’t have anything in common. Inmold’s way is direct and hands-on approach. That means that we try to spend as much time as possible with the customer, either through visits or fairs. And here comes the story about airplane toy… ?? We got it from our national carrier AirSerbia at the beginning of this year as a small gift for successful cooperation. Immediately, we made a stand for it, placed it in our sales office and made a rule for our sales team: “Who ever sees this airplane more than three days in a row, buys a drink for everyone in the office” ?? What do you think about this rule?

"??Follow Your Dreams - From Local to Global!“ Are you facing the decision of transitioning from local management to a global position? While apprehensions may arise (and indeed, I had my own), forge ahead toward your dreams! Allow me to share my journey: ?? As a B2C CZ Sales Team Leader, I managed an exceptional team of sales professionals, achieving about a 30% share at Franchised Workshops for passenger cars. At the same time, I developed close cooperation with importers of Auto OEM′s and ?koda Auto a.s.. ?? At this point, I had to sort out several issues: Where to move further? Is now the right time for a change? Is there space for another change despite the fact that I enjoy my job, have built a team of brilliant people, and our annual sales are growing? ?? The company management offered me an opportunity to work in an international team, but with a catch in it. It was a one-way-ticket offer as the company did not guarantee a job for me after completion of the project. I had to choose between the guaranteed position on the one hand and a risk that, however, may help me move to a higher level, on the other. My decision was: YES – I am going for it! I want to be a member of an international project team, gain experience, contacts, and knowledge that will move me toward my longed-for goals. ?? I gratefully Thanks to Petr Bobysud and Ales Holan for their mentorship, instrumental in opening doors to the huge world of international business. ?? Embarking on my first international project, my team conducted a detailed analysis of sales channels for automotive oils in the EU. Utilizing the findings, I formulated an extensive study outlining the evolution of our business model over the next 5 years. A huge experience! ?? All turned out well, and soon after, I received an offer via a phone call to become part of a newly established Global Key Accounts team 'GKA' in the position of Account Manager for ?koda Auto a.s. I will never forget the absolute joy I felt having a job that I dreamed of and planned as a position for my potential personal growth. ?? The first challenge? Signing a new global Aftermarket deal. After a win-win negotiation, I faced a new task, namely the development of the sale of oils in the key ?koda markets. It was a unique opportunity for me to see business practice in different cultures, settings, and conditions all over the world. And I am grateful to have had this opportunity! ??♂? Only after you have moved to a global level can you understand why certain decisions are made, although they may be perceived differently from the viewpoint of the local market. ?? Do you have a dilemma what to do next? Are you aspiring to transition and work on global projects? I'd love to engage personally in discussions about projects supporting your career growth. Register for a free 30-minute consultation at https://lnkd.in/ecXbvG4p. ?? #GlobalOpportunities #CareerTransition #InternationalBusiness #JourneyToSuccess #ProfessionalGrowth"

Before Voze, McCandless Truck Center had limited visibility into sales rep activities. Now, they're getting detailed and timely information from the field with a sales tool that actually feels like a reward! Find out how in the case study below. https://lnkd.in/gnQ8xBw4

In my automotive career, I have been lucky to have some incredible mentors and motivators to guide me. One of them was my General Manager, Jake at Chevy. Jake had a lot of sayings, but one that has stuck with me over the years is, ‘Inspect what you expect.' Recently, that advice really came to life for me again when my cousin, a young sales manager, reached out with a question. His store wasn’t performing, even though they were getting more leads than expected. We dug into it, and it turned out that while he was looking at his CRM leads, he wasn’t fully inspecting all the different types of leads. Showroom interactions, phone calls, emails, texts, chats—each of these customer interaction or lead touch points are critical in understanding why performance may be below expectations. I asked him, 'Are you listening to your stores calls? Are you reading through your team’s texts and chats?' The answer was NO. Once you start inspecting all of these touch points, you begin to find opportunities—both in closing more deals and in coaching your sales team. At the end of the day, effective communication and follow-up are what make it easier for customers to do business with us. It’s all about inspecting what we expect. So, are you inspecting all your lead touch points? https://lnkd.in/g_JwZ8CF