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We'll say it once, and we'll say it a hundred times: Server-side tracking is the right approach towards data-driven, compliant and innovative digital marketing. Our article explains the benefits of tracking server-side: ?? https://hubs.li/Q02GKzkv0 #Server-side #SST #DataProtection Author: Christoph Felber

This is a solid checklist for going through GTM setups, whether your team implemented it or you've been brought in to clean it up.

When Google Tag Manager (GTM) isn’t set up correctly, it can cause more than just data tracking errors. Issues like slow website performance, privacy non-compliance, inaccurate reporting due to data layer problems, and even missed marketing opportunities can arise, making it hard to track user interactions and affecting your overall site functionality. To help address these challenges, we’ve created a free Google Tag Manager Setup Checklist. ?? ????????’?? ???????????? Learn about the steps our consultants take when going through a GTM audit: ?? ?????????????? ????????????????????: Review account structure, naming conventions, and folder usage. ?? ???????????????? ????????????????: Check page load, error reporting, and privacy compliance. ?? ?????????????????? ?????????????? ????????????????????: Ensure proper installation, async loading, and no duplicates. ?? ??????????-???????????? ???????????????? & ???????? ??????????: Verify tracking setup and accurate data layer events. ?? ????????????-???????? ??????????????: Optimize for privacy and performance. ?? ??????, ?????????????? & ???????????????? ????????????????????: Clean up redundancies and optimize configuration. ?? ?????????? ??????????: Review user permissions, version control, and workspaces. ?? Get the full details and grab your checklist to start fine-tuning your GTM setup now! #GTM #GoogleTagManager #GTMAudit #GTMchecklist

Tracking and managing data efficiently is essential in digital marketing. Google Tag Manager (GTM) has streamlined the process of handling tracking codes and tags. But have you heard about Server-Side GTM (sGTM)? Let’s dive into the differences and why businesses are making the switch! ?? ?? GTM vs. Server-Side GTM ?? Google Tag Manager (GTM): Client-Side: Tags are executed in the browser. Ease of Use: Simple setup and deployment. Performance Impact: Tags can slow down page load times. Security: Tags can be manipulated if not configured correctly. Server-Side GTM (sGTM): Server-Side Execution: Tags run on the server, not in the browser. Enhanced Performance: Faster page loads as fewer tags run client-side. Increased Security: Reduces the risk of tag manipulation. Data Control: Better control over data sent to third-party vendors. ?? Pros and Cons ?? Pros of sGTM: Improved Website Speed: Less JavaScript running in the browser. Greater Security: Minimizes exposure to ad blockers and privacy tools. Better Data Quality: Cleaner data without browser restrictions. Cons of sGTM: Complex Setup: More technical expertise is required. Higher Costs: Additional server resources are needed. Ongoing Maintenance: Requires regular updates and monitoring. ?? Why the Shift to sGTM? ?? With the increasing focus on user experience, privacy, and data accuracy, businesses are recognizing the advantages of server-side tracking. Faster websites, more reliable data, and enhanced security are driving this shift. ?? Want to dive deeper into the world of sGTM? Check out this comprehensive article for more insights: https://lnkd.in/dKN-Thgh #GTM #ServerSideGTM #DigitalMarketing #DataAnalytics #WebAnalytics #TechTrends #MarketingStrategy #DataSecurity #PerformanceOptimization

How Can Website Tracking and Server-Side Google Tag Manager? What is server-side tracking, and why is it important? >Server-side tracking involves sending data directly from the server to third-party platforms like Google Analytics, bypassing the client-side browser. It's important for more accurate tracking, especially in scenarios where client-side tracking may be limited or blocked, such as with ad blockers or privacy settings. What is consent mode v2, and why is it relevant to this role? >Consent mode v2 is a feature of Google Tag Manager that allows websites to adjust tags based on user consent preferences regarding data tracking and usage. Why would I use Server-Side GTM? > Server-Side GTM offers several advantages, including improved data accuracy, increased flexibility in tag deployment, enhanced security, and better compliance with privacy regulations. What are some use cases for Server-Side GTM? > Server-Side GTM include cross-domain tracking, tracking user interactions behind login walls, integrating with third-party services that require server-side communication, and implementing advanced tracking configurations . How does Server-Side GTM handle privacy and consent management? >Server-Side GTM supports various privacy and consent management solutions, including consent mode v2, which allows you to adjust tags based on user consent preferences regarding data tracking and usage. Can I still use client-side tracking methods with Server-Side GTM? >Yes, Server-Side GTM can complement client-side tracking methods by providing additional data collection capabilities and ensuring redundancy in tracking implementations. If you need any questions, please ask me. Thank you.

This may be our biggest product launch ever. We are thrilled to introduce Bigeye Lineage Plus, Bigeye Dependency Driven Monitoring, and more! Together, these powerful new capabilities allow business users and analysts to—for the first time—harness the power of data observability and ensure their data products and analytics dashboards are reliable by default. ?? With Bigeye Lineage Plus: Enterprise data teams can automatically map cross-source columnar lineage from BI tools, through modern and legacy data sources, and even across the boundary from cloud to on-prem. ?? With Bigeye Dependency Driven Monitoring: Bigeye can now automatically identify every upstream dependency—even across modern and legacy data sources—and deploy targeted monitoring on only the columns that are actually in use. No more having to choose between deploying expensive, noisy site-wide monitoring or risking a data outage by trying to guess which columns are important. See it in action. ? Request a demo now:?https://hubs.la/Q02qv6Gn0

This may be our biggest product launch ever. We are thrilled to introduce Bigeye Lineage Plus, Bigeye Dependency Driven Monitoring, and more! Together, these powerful new capabilities allow business users and analysts to—for the first time—harness the power of data observability and ensure their data products and analytics dashboards are reliable by default. ?? With Bigeye Lineage Plus: Enterprise data teams can automatically map cross-source columnar lineage from BI tools, through modern and legacy data sources, and even across the boundary from cloud to on-prem. ?? With Bigeye Dependency Driven Monitoring: Bigeye can now automatically identify every upstream dependency—even across modern and legacy data sources—and deploy targeted monitoring on only the columns that are actually in use. No more having to choose between deploying expensive, noisy site-wide monitoring or risking a data outage by trying to guess which columns are important. See it in action. ? Request a demo now: https://lnkd.in/gqGTWj_p

?? Server-Side Tagging is the ultimate game-changer your business needs to level up data tracking and website performance! ?? In today’s digital world, client-side tagging struggles with challenges like ad blockers, slower load times, and incomplete data. That’s where tools like Stape come into play—shifting the tagging process to the server, which results in more accurate data, faster page loads, and improved data security. ??? Here’s how server-side tagging helps: Bypass ad blockers so you capture critical data you’d otherwise lose. Improve site speed for a better user experience and SEO ranking. Ensure data privacy and compliance with regulations like GDPR by managing data more securely. With solutions like Stape making server-side tagging accessible, it’s a must-have for industries like e-commerce, SaaS, or even brick-and-mortar looking to improve data accuracy and website performance. ?? Have you explored the benefits of server-side tagging? Let’s chat about how tools like Stape can transform your data strategy! ?? #ServerSideTagging #DataAccuracy #Stape #PerformanceBoost #DataSecurity #GTM #DigitalTransformation

Did you know you probably have more operational information about your email servers than your MarTech stack? Despite data monitoring advancements in other areas of the business, marketing technology often remains insufficiently monitored, which can lead to significant strategic misalignments and missed opportunities. Read more: https://lnkd.in/gwurE2Wv #MarTech #RealUserMonitoring #MarketingOperations #SentinelInsights

?? Blog Alert! Learn all about driving conversions with server-side tagging. ???? If you're wondering how it can benefit your marketing strategy, this article is for you! ???? Discover the basics, advantages, and disadvantages of SST, and how to implement it. ???? Improve site performance, enhance security, and enrich your data. ???? Check out the article now to stay ahead in the analytics world! #ServerSideTagging #Conversions #Analytics #marketingstrategy Full blog: https://lnkd.in/e-u7g5TY