What I think we'll do with AI is potentially CATASTROPHIC!
Many of you will have had experience of writing student essays. I'm confident in saying that nearly all of them are completely shit and of no value whatsoever to anybody, even if they survive in your garage to this day.
But that's because the value of the essay wasn't in the essay. It was in the process you had to go through to write it.
The effort you had to make, the questions you had to ask, the books you had to read, and the cognitive processing needed to reach the end point were more valuable than the end point itself.
I think there will be a temptation with AI to leap straight to the finished ad. We’ll probably congratulate ourselves for incredible efficiency and acceleration, but we'll have missed the really valuable and often annoying bit - the craft and the learning process. Sure the ad may be cheap, quick and ok quality, but much like an AI written student essay, we’ll have missed the point of the exercise in the first place and bypassed all the good learning that happens along the way.
Please don’t confuse the above and think MAD//Masters is all about AI and its mystical powers. The crux of the course is how you can use behavioural science, creativity and data to raise your status in your organisation and gain a competitive edge.
So if being a student again and learning how to do something distinctive, impactful and distinctive in a world that's increasingly dominated by AI sounds up your street, make sure you register for next month’s course, which kicks off on 25 November.
With 18 hours of on-demand modules, and 12 hours of virtual face-to-face time with yours truly, I’m sure you’ll be hooked from start to finish and come out the end of it a much more interesting professional.
Secure your place here - https://lnkd.in/eBXJD2ek
Or if you haven’t already, get in touch with my brilliant Head of Sales & Course Lead, Sam Benton who will guide you through any questions you have (and probably manage to convince you why you should just book yourself on)!
Hope to see you there!
MAD//FEST Sam Benton Ian Houghton Harry Clark Dan Brain Bindi Houghton Luke Wilcox Ben Phillips Tom Ridges ?? Richard Robinson??Gill Huber Chris Kemp
Impact Entrepreneur and connector. #tv4good #ai4good #music4good, #inclusion #diversity #neurodiversity #sustainability #community #collaboration Founder at 6W2X, Mentor at MassChallenge UK and Level39.
1 个月Wow, indeed. Hope it is learning from all the changes being requested.