SEO is Changing. So is Developer Marketing. If your company builds?products for developers, traditional marketing won’t cut it. Devs don’t follow funnels; they find solutions?on their terms: think GitHub, Discord, dev blogs, YouTube. ???Search Has Changed AI-powered search - Google AI Overviews, ChatGPT Search, Perplexity - ?delivers answers, not just links. If your content isn’t?structured, authoritative, and developer-first, it won’t get surfaced. ?????How Do You Reach Developers? ??Clear docs & tutorials?(hands-on > theory). ??Real-world use cases & success stories?(trust comes from devs, not ads). ??Community engagement?(be active where devs hang out—GitHub, Slack, Reddit). ????The Developer Marketing Playbook 1???Attract?– Solve real problems with high-quality guides & demos. 2???Engage?– Show up where devs are (not just on your site). 3???Convert?– Make onboarding seamless with top-tier docs & SDKs. 4???Retain?– Keep content fresh, collect feedback, support open source. Devs don’t want marketing. They want help! To know more, read our blog on the subject: https://lnkd.in/gmecwSyh #DeveloperMarketing #SEO #LLMSEO #DevRel #CommunityBuilding #AI
