Agency Builders的动态

Losing a client almost WIPED OUT their agency... ?????? This is exactly why I've heard many agency veterans (like Jay, Drew & Karl) recommend keeping a close eye on the % of total revenue taken up by your largest client(s). If they leave--it could be disastrous. This was *almost* the case for Michael Davern & the team at Incept. 3 pieces of advice he shared for other agencies: 1) Don't let one client take up nearly 50% of your revenue, as they did. 2) Don't ignore your contingency plan. Make sure you're taking steps before they decide to leave to backfill that revenue. 3) Don't brush off early warning signs. Just because a new client is willing to write a big check (or multiple checks!), doesn't mean they're a good, long-term fit for your agency. Are their expectations in line? Can you establish a healthy working relationship? If red flags appear, don't shove them back down! What would you add to this list? #B2B #marketing #digitalagency #agencygrowth #agencylife btw...thankfully Michael & his team lived to tell the tale, including how they survived the loss of a MAJOR client and what they're doing differently now. He shared the whole story on the Agency Builders Podcast this week (link to the full episode below).