Ag Express Electronics Inc的动态

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Jobs. Jobs. Jobs. #businessdevelopment

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I had talent on my team for a marketing discipline. The hires were experienced, they knew marketing, they knew logistics. But the fire just wasn't there, the tableside manner (client relations) just wasn't there, and the quest to "continuously improve" was not there. When hiring talent, don't get TOO impressed by the portfolio. Dig deeper into the soft skills. That change resulted in more revenue for this channel, better results for clients, and a better scalable model for the program we offer. For a small business like The Robinson Agency, hiring the right people for the right seat is paramount to keeping customers and operations stable while leading to more margin and the ability to tout customer success for more revenue.

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My Current Position On The Sales & Marketing Manager Role I've been thinking a lot about the combined role of sales and marketing manager, and I've come to the conclusion that it's not really effective. Sales and marketing have evolved so much that it's hard for one person to handle both roles effectively. A strong sales manager focuses on driving sales and building relationships, while an effective marketing manager creates content, analyses data and collaborates with sales. Combining both roles can lead to expertise gaps and missed opportunities in both sales and marketing. I believe that companies should take a collaborative approach. For example, they could prioritize collaboration between sales and marketing through sales enablement or consider creating a Chief Revenue Officer position to oversee both sales and marketing. I'm not trying to criticize existing structures; I just believe it's time to reassess and improve our approach to sales and marketing. What are your thoughts on this? Do you think the combined Sales & Marketing Manager role is effective? #sales #salesenablement #opaatswy #lyndonbrathwaite

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