AfterShip的动态

Social commerce is where social media and e-commerce intertwine. Consumers scroll social media platforms like TikTok and Instagram for entertainment and information. More recently, consumers are using social media to browse and shop online. If brands want to reach a new pool of consumers, they must meet shoppers where they are. According to the 2023 Online Consumer Behavior Global Report by Rithum, 63% of consumers aged 18-25 said they had been influenced to make a purchase after seeing a product promoted by a brand on social media in the past 12 months. Among 26-35yo this is still more than half of consumers (53%) while it's 40% among 36-45yo. The report is based on a Dynata powered survey among 6,000 online shoppers across the US, UK, Australia, France, Germany, Sweden & Denmark. For more results visit the link in the comments ?? #socialcommerce #onlineretail?#consumerinsights #poweredbydynata

In this article, we dive into the behaviors of frequent online grocery shoppers, revealing how they are using digital touchpoints like TikTok, QR codes and other social media to navigate their buying journey. Read the full article here. https://bit.ly/4g0BfhJ

Social Commerce: A Window Shopping Paradise? A new survey reveals that while consumers are actively browsing social commerce platforms, they're hesitant to make purchases. Key findings: - Social Browsing: Consumers are using social media platforms to discover products and brands. - Purchase Hesitation: Many consumers are still hesitant to complete purchases directly on social platforms. - Security Concerns: Concerns about data privacy and security may be hindering social commerce adoption. How are you encouraging social commerce on your brand's social media channels? Share your strategies below! https://ow.ly/SOnJ50TV5Ww #SocialCommerce #Ecommerce #ConsumerBehavior #Retail

Some really interesting trends emerging in Europe around online shopping. The recent E-shopper Barometer research published by Geopost shows a growing trend toward #ooh being the preferred method of pickup and returns right across Europe. More fascinating insights from the same research here around social media commerce. #parcellockers

A new survey from AfterShip reveals that three-quarters (76%) of online shoppers browse social commerce platforms (such as TikTok Shop and Instagram Shopping) for products, but buy through a retailer's website, primarily due to trust and security concerns (41%). ???? https://lnkd.in/gUuKR2_i #retail #ecommerce #socialmedia Chain Store Age

??? Shopping in 2024: Social Commerce Takes Center Stage As we navigate 2024, the lines between social media and e-commerce are blurring. Here's why: ? Seamless Shopping Experience: Platforms like Facebook, Instagram, and TikTok are redefining retail by allowing purchases within the social media experience, making every scroll a potential transaction. ?? Consumer-Centric: This approach thrives on the time users spend on social media, leveraging inspiration and trends to influence purchasing decisions, particularly among the younger, tech-savvy generation. ?? Strategic Shift: For brands and marketers, social commerce offers a streamlined path to connect with customers, backed by data-driven insights and peer recommendations. Continued growth for social shopping is on the horizon, with sales growing well into the double digits through the end of 2027. The spending per buyer is increasing, which is expected to nearly double between 2023 and 2027. This is expected to drive most of the sales growth, rather than the acquisition of new buyers. ??Key stats of Social commerce: US adults will spend 11.4% of their total daily media time and 17.9% of their digital media time with social platforms in 2024. Nearly a quarter (23.1%) of US social buyers are between the ages of 25 and 34, and more than two-thirds (66.5%) are under 44. US digital buyers ages 18 to 34 have made purchases on Instagram (28%), Facebook (26%), and TikTok (22%). 33% of Gen Zers have purchased a product from an influencer-founded brand in the last year, per a November 2023 Morning Consult survey. Gen Z is more likely than any other generation to purchase a product after watching a review from an influencer they follow, per November 2022 data from Deloitte. Facebook leads with the largest number of social commerce buyers, expected to reach 64.6 million in 2024. Almost 4 in 10 shoppers hold back from shopping on social media over concerns about how platforms manage personal data, per a May 2023 PYMNTS.com survey. ??Learn more about how to use social CRM tools for social commerce and word of mouth marketing: https://lnkd.in/gXyMcP2X #SocialCommerce #DigitalMarketing #RetailInnovation #ConsumerTrends

Social media and online shopping have both become increasingly popular, resulting in significant growth in the social commerce space, where social media and eCommerce are seamlessly integrated. Learn the latest social commerce trends in this PYMNTS interview of Ellie Smith, Global Head of Digital Acceptance at Discover Global Network.? ? #DiscoverEmployee #SocialCommerce #SocialMedia #Trend?

Social media and online shopping have both become increasingly popular, resulting in significant growth in the social commerce space, where social media and eCommerce are seamlessly integrated. Learn the latest social commerce trends in this PYMNTS interview of Ellie Smith, Global Head of Digital Acceptance at Discover Global Network.? ? #DiscoverEmployee #SocialCommerce #SocialMedia #Trend?

Social media and online shopping have both become increasingly popular, resulting in significant growth in the social commerce space, where social media and eCommerce are seamlessly integrated. Learn the latest social commerce trends in this PYMNTS interview of Ellie Smith, Global Head of Digital Acceptance at Discover Global Network.? ? #DiscoverEmployee #SocialCommerce #SocialMedia #Trend?

Social media and online shopping have both become increasingly popular, resulting in significant growth in the social commerce space, where social media and eCommerce are seamlessly integrated. Learn the latest social commerce trends in this PYMNTS interview of Ellie Smith, Global Head of Digital Acceptance at Discover Global Network.? ? #DiscoverEmployee #SocialCommerce #SocialMedia #Trend?