AffiniPay的动态

We're hosting an intimate CMO idea exchange the night before INBOUND on beautiful rooftop. 35 spots/15 left. Specifics?? Date: September 17th Time: 5-8pm ET Venue: Rooftop @ Trillium Brewery Titles: CEOs, CMOs, VPs, Dirs of Marketing Who is sponsoring? We’re extremely grateful to be co-hosting this experience with SundaySky, Gain Relationship, and Nowspeed Marketing! Why an idea exchange? Too many event themes focus on what the sponsors deem important. We’ve decided to flip the script and make the discussion revolve around the CEOs, CMOs, and VPs of Marketing who attend. The reality is, you know what’s working and what’s not working in your GTM strategy. This is a safe space for you to discuss your current pipeline situation, share any 2024 learnings you have, and build relationships with marketing leaders who are going through similar experiences as you. Who will be repping SalesIntel? - Manoj Ramnani, CEO & Founder - Craig Henehan, Sr. Dir Enterprise Revenue RSVP: https://hubs.ly/Q02J0GxB0 #inbound #b2bmarketing #saasmarketing

?? Prepare to be inspired by Harte Hanks' SVP of Sales and Marketing, Kelly Waller, as she takes the stage at the Connect CMO event in Las Vegas today! ?? Attendees will dive into the complexities of modern marketing as Kelly helps tackle the daunting task of standing out in a saturated market. With 40% of consumers struggling to differentiate between brands, it's time to rethink your brand strategy. Wishing Kelly luck on her enlightening session! ? #HarteHanks #ConnectCMO #CMOLeadership #BrandStrategy #BrandManagement #InnovativeMarketing #MarketingStrategy

?? Prepare to be inspired by Harte Hanks' SVP of Sales and Marketing, Kelly Waller, as she takes the stage at the Connect CMO event in Las Vegas today! ?? Attendees will dive into the complexities of modern marketing as Kelly helps tackle the daunting task of standing out in a saturated market. With 40% of consumers struggling to differentiate between brands, it's time to rethink your brand strategy. Wishing Kelly luck on her enlightening session! ? #HarteHanks #ConnectCMO #CMOLeadership #BrandStrategy #BrandManagement #InnovativeMarketing #MarketingStrategy

For every sector, there are the obvious go-to channels. But guess what - they’re obvious to your competitors, too. So maybe you should do the opposite? Or the same? Or neither? In practice, it rarely matters what channel you prioritise. The important thing is that you DO prioritise. Because selecting a lead channel in a strategy deck and consistently protecting that focus, are two very different things. And 99% of brands will fall short on the latter. Prioritisation is NOT saying “Yes” once, but saying “No” every single day thereafter. And it's where the winners are found. ?????? #FocusAndExecute #ChannelStrategy #DigitalMarketing

?? Exploring the Effectiveness of Sales Promotions ?? Ever wondered if sales promotions truly work? The answer is affirmative, but having a strategic approach is crucial! Effective promotions instil urgency and boost sales, particularly when they're integrated into a well-considered marketing mix. ?? Strategic Communication: Employ a variety of channels like social media, trade magazines, in-store activations, TV, and print to disseminate your message. Tailored Approaches: The success of a promotion hinges on the type of promotion, the target audience, and the product. Customisation yields the best outcomes. Price Wisely: Discounts can temporarily surge sales, but it's important not to overdo them. Preserve your brand's value and profitability over the long term. ?? At Epic Activation, we craft sales promotions that not only attract attention but deliver tangible results. Ready to power up your sales? Let's make it happen! ? #SalesPromotions #MarketingStrategy #EpicActivation

ABM will bring us sales, let's do ABM!!!! But it won't. Not always, not in all circumstances. Because ABM has been here for ages. Nothing new, nothing revolutionary. Because ABM will bring you nothing if you don't have brand awareness. Because ABM ain't cheap, and takes a lot of research & thorough planning to actually work. ?? And that's what Billy Cina - NO spamming - and Pe'era Feldman ??? discussed in the video below. #ABM #DigitalMarketing

Discover how aligning your marketing and sales teams can enhance your Account-Based Marketing (ABM) strategy in our latest blog post. Learn actionable insights on creating synergy between departments, leveraging data effectively, and implementing personalized campaigns to drive business growth. Elevate your marketing game and achieve tangible results by embracing alignment and ABM today. #MarketingStrategy #ABM #BusinessGrowth

Building brand awareness and loyalty isn't just a year-round hustle—it's the secret sauce that makes your sales sizzle when major sales events hits. ?? Why wait for a big event to connect with your audience when you can keep them hooked all year? After all, who wouldn't want a crowd ready to click "buy now" when it matters most? #BrandLoyalty #PrimeDayPrep #MarketingStrategy #BusinessGrowth #CustomerConnection #brettbohannon #amazonwithbrett

I had an absolute blast joining the amazing ???? Andriy Boychuk & Vira Sadlak of Flowium to dive deep into the world of Disco ?? Tune in to learn: ? How Disco helps you reach customers at the highest intent placement ???? How Disco helps you navigate data-driven brand partnerships ?? How you can leverage Disco to grow your email list

Outcome from the poll I ran last week. Summary is that each stage has its challenges but building brand awareness (the start of the process) seems to be hardest. Follow up question - is more important to be known by many or known by the relevant few? #b2bsales #salesprocess #leadgeneration