Adventures In Venueland的动态

If I have learned one thing from hosting The Active Advisor its that every advisor is different. My latest guest, Bruce, is not about flashy marketing; he’s almost singularly focused on his relationship with his clients. If you remember the movie Jerry Maguire - Tom Cruise's character left his sports agency because he believed that fewer clients and more attention are what they needed. Bruce shares this philosophy and it’s working for him and his clients. This video shows a slice of how he puts that pragmatism to work. Watch the episode for more! https://lnkd.in/e7kcQhzt #TheActiveAdvisor, #Lesscanbemore

Hey #marketing lovers, there's a new episode of Tres Coronas out today complete with discussions about: ?? Anxiety ?? Movies ?? McDonald's And somewhere in there we talk about marketing and how to build a brand. We promise. #branding #digitalmarketing Johnny Sandquist Sidney Snyder Amber Froendt, PMP?

You gotta love the event industry and the weird things we have to worry about. In the past week I've had 2 conversations with separate event producers about people falling asleep and almost getting locked in porta potties for the night. This more than anything makes me wonder about the person who would do that. I feel like a need a hazmat shower if I even step foot in one. But also it's kind of why I moved from TV/Film to events. You just never know what the day is going to bring you and I like it that way. #events #experiential #marketing #business #eventproducers

You can drive traffic to your event through hype videos, and you can encapsulate it in after movie recaps, both of which are proven to increase the ROI for your event???? #event #recap

Thank you Rory Anderson for the invitation to your automotive podcast and the opportunity to tell the story of the Pennzoil Joyride Films. That omni-channel integrated campaign is a professional highlight in terms of trying something new, being truly consumer-centric, smart strategy and excellence in team execution. Nine years ago we went all-in in content marketing and we experimented with many firsts like minimal branding, live streaming, 360° video, social media carrousels, :06s video, and experiential. But what really made the difference was the focus on ‘show vs. tell’ and achieving emotional connection first, selling second. Now there’s plenty of data proving this is the key to creative effectiveness, back then it was based on discernment and the willingness to disrupt. Results as proof: 18% increase in Awareness (in a mature category), 2x website traffic growth , 8x search traffic growth, video engagement metrics 10x higher than the competition, 1,100 earned media stories, $37M USD in added value for OEM key account partners, and 35 industry awards (including Cannes Lions shortlists and an IMFA Grand Prix). Selling the oil that goes in your car’s engine. #creativeeffectiveness #advertising #innovativemarketing #joyride https://lnkd.in/gzh5fNnp

This is a transition video from an empty arena rehearsal day video with no fans to a biggest-event-of-my-life video with 41,000 fans for the Savannah Bananas More than that, it’s a transition video that represents how it started vs how it’s going. The truth is: when I started announcing sports, I actually announced in front of LESS people than in the empty arena shot (there were nights with single digit audiences). There were nights 8 years ago as a trivia host where I had to cancel the show after showing up, setting up, and plugging in because NO ONE showed up. I would have to break it all down and go home empty handed after sinking time and energy into shows that never were. But even then: the effort was there. I did the work, I showed up, I dressed up, and I kept getting better every single day. I never reused the same music playlist twice for trivia. I kept watching, reading, and listening to others who I could learn from. I would record myself and watch/listen back so I could give myself notes when no one would give me the feedback I needed to get better… I wanted to be the best in the world at what I do. I wanted to host events better than anyone hosts events… I still want that. And the truth is, I still have a ways to go… but I know that goal is reachable. If I can go from bar rooms, malls that no one goes to, and medical supply warehouses with a ring inside them in the roughest parts of town to sold out arenas with tens of thousands of screaming fans…. Then I believe anyone can do anything so long as they’re willing to do what it takes to get there. #motivation #motivationmonday #bestinclass #besogoodtheycantignoreyou #host #mc #emcee #announcer #motivationalspeaker #author

Every creative business owner should check out Mr. McMahon! I know it might sound surprising, but if you're struggling to understand the importance of positioning and marketing in your creative business, this documentary can shed some light. Many of us are feeling the pinch, even when it seems like there’s no real drought. If you've read The Dip by Seth Godin, you might be wondering if it's time to close shop or bring in new talent. Give this documentary a watch—you'll see exactly what I mean. #CreativeStrategy #BusinessPositioning #MarketingInsights

It's tough sitting in the hot seat. We make the process simple. That's some of the most rewarding aspects of what we do. Note: this video took four takes. LOL #video #producer #live #events

Believe it or not, advisors can learn A LOT from this ad. Plus it's just hilarious. Here's my recap: 1. Your people are your most recognizable asset. 2. Occassionally pulling them out of their normal environment adds novelty. (super important in marketing) 3. There's big value in bringing together people with different (but overlapping) audiences. So how does this practically work for advisors? 1. Show up visually in your marketing. 2. Break up the scenery – create content in different places and situations (like events) 3. Get outside your own brand and talk to fellow travelers in your space. https://lnkd.in/eQeTb9vq

Defining and building a strong brand is necessary when launching or expanding your business. Jump into the world of brand building with this introduction to the why, benefits and a nine-step guide for getting started. > https://bit.ly/46ELWmy #SirSpeedy #SirSpeedyBlog #Branding