Advantage Solutions的动态

I'm putting some serious thought into the right organizational structure for our company that acts as a "house of brands". With departments that service multiple brands, how do we ensure all brands are getting the appropriate level of attention? If you know someone who currently or previously ran a "house of brands" company, can you please tag them in the comments? I'd love to hear what worked for them. #organizationaldesign #organizationalsuccess #houseofbrands #holdco #ecommerce

Uncover your in-store brand's position in the retail landscape! ?? Wiser breaks down brand maturity into three stages: Foundational, Expansion, and Innovation. Whether you need deep analytics integration or 'Perfect Store' strategies, we've got your back. Let's elevate your brand together! Get in touch today. #RetailStrategy #BrandMaturity #InstoreSuccess #GetWiser ?????

The Interbrand Best Global Brands of 2024 report is out. A key takeaway I've captured in a screenshot resonates with my approach: the shift from a business driving the brand to a brand driving the business (pg 46). Taking this idea further, we see a shift where businesses evolve around the brand. Has the meaning of the Amazon brand changed fundamentally in the past decade? Not really. Has the business changed? Massively. 25 years ago, businesses tended to stay relatively stable while brands would evolve around them, often undergoing major identity updates every few years. Today,?the fastest-growing companies are not branding their businesses—they’re businessing their brand. Full list: https://lnkd.in/dputb4kM Download the report: https://shorturl.at/haAO8

***NEW BLOG!*** In today's competitive market, the efficiency of merchandise production can significantly impact a brand's ability to engage with its audience and maximize revenue. Read More Below! #merch #merchproduction #merchindustry #merchprinting #merchagency

Focus is your secret superpower in today's world, where everyone's trying to grab a piece of your attention. But how do you keep your eyes on the prize with so many shiny new things fighting to steal your attention? I got to hang out with Chris McCabe of #EcommerceChris for this video, and we really dug into what's happening with brand strategies in e-commerce right now. It's all about not getting distracted by the latest tech trends and staying focused on what really matters for your business. Maintaining focus on the "boring" but essential business practices and strategic prioritization is one of the moving pieces that many brands on Amazon will not take advantage of when it comes to brand growth and profitability. P.S. We are happy to sponsor the Seller Velocity Conference in NYC on May 1st & 2nd! If you have not purchased your ticket, I am happy to share a code for 25% OFF Use code: SVC24NYC Get your ticket here: https://lnkd.in/dBEWiTJi #SellerVelocity #EcommerceBranding #AmazonSeller #ScaleWave #NoemiBolojan #ChricMcCabe __________________________ Let's Connect! - I'm Noemi Bolojan ??♀? co-founder of Scale Wave. We specialize in using data to help 6 and 7-figure brands increase their sales on Amazon. Click my name + follow + ?? for more insights on navigating e-commerce challenges.

Top-of-Mind Recall Brands! "A brand is no longer what we tell the consumer it is--it is what consumers tell each other it is." - Scott Cook, Co-Founder, Intuit Which brands come to mind when you think of exceptional customer experiences? Share your top picks! Top-of-Mind Recall Brands: 1. Apple 2. Amazon 3. Google 4. Starbucks 5. Nike 6. Coca-Cola 7. Microsoft 8. Facebook 9. Tesla 10. Airbnb #Branding #Marketing #CustomerExperience #TopOfMindRecall

??The Role of #Marketing in Business Success ?? Marketing plays a critical role in bridging the gap between businesses and consumers. Here are some key areas where marketing makes an impact: ?? Creating Awareness and Interest Builds brand recognition and promotes product launches. ? Example: #Coca-Cola’s campaigns keep their brand globally recognized. ?? Understanding and Meeting Customer Needs Uses market research to deliver personalized solutions. ?? Building Relationships and Loyalty Engages customers through social media and rewards programs. ? Example: #Starbucks Rewards encourages repeat purchases. ?? Enhances Brand Image ?? Expanding Market Reach ?? In summary: Marketing is the engine that connects, engages, and grows businesses. Whether it’s launching new products or creating meaningful customer experiences, it plays an essential role in business success. How does marketing make an impact in your business? ?? Let's connect and discuss in the comments! #Marketing #BusinessGrowth #Branding #CustomerExperience #DigitalMarketing

The energy at Advantage Solutions has been electric as we roll out our reimagined brand. This isn’t just a new logo or color palette (though we’re pretty excited about those, too!) It’s about embracing the full scope of who we are today: #TeamADV. From sharpening our business intelligence to mastering the art of brand and retail execution, we’re more aligned than ever. ? We’re also reimagining how products come to life on the shelf and online and weaving it all together with top-notch omnichannel and experiential marketing. Here’s to the next chapter of innovation, collaboration and, yes, a lot more fun along the way!

#keepitreal , and todays post lets talk BUYERS, my advice, respect their TIME and their MONEY when communicating with them. Thanks to modern technology you can now email pretty much any buyer in CPG directly, which is not ideal, and you really should use their preferred channel i.e a broker and hence respect their TIME. Grocery stores are meant to make money, the space your buyer has is limited, and they have to curate assortments that make MONEY. Promotions help sell, ads (some ads) sell, and many other ways help sell your product in their stores, and makes MONEY for the store. So keep all that in mind when working with buyers, they are still your allies for innovation, category building and many other things, so respect their TIME and their MONEY they are our best hope to build our brands. When a buyer believes in your brand, and your are making the set money, the sky is really the limit!

When brands shifted from brick-and-mortar retail to online, it took time and resources to create meaningful digital experiences. With the "comeback of retail," brands now seem to struggle to bring that elevated storytelling to the storefront. How do we now translate the digital world into real life?