AdTheorent转发了
Join Cadent and AdTheorent at #ProgrammaticIO for two must-attend sessions! ?? Tuesday, September 24 | 10:05am – 10:25am ??Convergence is Dead. Long Live Convergence The convergence of digital, social, and TV is no longer just a concept – it’s happening now. Eoin Townsend, Chief Product Officer at Cadent, will break down what this convergence means for today’s marketers, the technical hurdles of orchestrating successful omnichannel campaigns, and how to adapt your strategies to capitalize on this marketplace shift. ?? Wednesday, September 25 | 2:05pm – 2:30pm ?? Privacy and Performance: Harnessing the Power of ML With privacy laws becoming stricter, how can you maintain campaign performance? In this panel discussion, Bill Todd, CRO at AdTheorent, will lead a conversation with top omnichannel advertisers on how they’re using machine learning to achieve better business outcomes – all while remaining ID-independent and privacy compliant. Learn best practices for driving performance across devices and channels while staying on top of the latest privacy regulations. Register today: https://hubs.la/Q02Pv_7H0 AdExchanger #PROGIO #PROGIONY #DigitalMarketing #AI #AdTech
