Adlucent的动态

It's hard to believe but Holiday Shopping is already here for #marketers! Here's some information that Google is sharing that can help if you're finalizing plans: - 65% of US consumers plan to split their holiday shopping time between in-store and online. (This is a great opportunity for #local #retailers.) - Most shoppers leave their Holiday purchasing until December. (With fewer shopping days this year, #marketingstrategies need to be focused.) - Gen Z's are the biggest last minute shopper. If you target them offer incentives to win early. Some additional data on #HolidayShopping pattern data: - 46% of Holiday shopping will be completed before Cyber Monday - 55% of consumers will review #newspaper ads for gift idea and purchases - 67% of Holiday purchases are influenced by ads As I tell my clients, brace yourself for another crazy season! Have your #omnichannelmarketing plans lined up early!

The hold out for Black Friday and Cyber Monday deals are less important today (remember the days of open, open, open). Holiday shopping and the promotions to entice early shopping is starting earlier and earlier each year especially with shifting behavior to ecommerce. Marketers need to consider economic conditions, speed, convenience, and consumers time spent with digital channels when creating this years holiday campaigns. Find out more in this #ChainStoreAge piece: https://ow.ly/ne5Y30sFmb7 #holidayshopping #holidaycampaigns

Key EMARKETER stat:?27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify.? Beyond the chart: Amazon has encouraged early holiday shopping behavior with the launch of Prime Big Deal Days, formerly known as the Prime Early Access sale. In October 2023, consumers spent $5.90 billion during the sales event. Cyber Five is still a draw for shoppers looking for seasonal deals, with 62% planning to shop on Black Friday, per Salsify. Cyber Five’s share of total ecommerce sales has dipped from the 20.0% peak it hit in 2019. This year, we forecast Cyber Five to make up 15.7% of holiday ecommerce sales, bringing in a total of $42.66 billion in the US. US?holiday retail and ecommerce sales?will total $1.372 trillion this year, according to our February 2024 forecast. #holiday2024 #consumerinsights #retailsales

Have you started your holiday shopping yet? If so, you're not alone. EMARKETER reports that 16% of US holiday shoppers have already started shopping for holiday gifts... ... and the poll was taken in JUNE! Another 34% of shoppers reported they planned to begin their holiday shopping before US Thanksgiving... ... which means HALF of holiday purchases will be made BEFORE Black Friday (November 29th) and Cyber Monday (December 2nd)! What does this mean for retailers who want to capture a share of holiday spending? It means making room for holiday inventory and merchandising displays sooner rather than later... ... which is always easier said than done. But with the right systems in place, brick-and-mortar retailers can effectively manage their inventory before the ever-advancing holiday season begins... ... so they don't have excessive stock to sell down before having space to receive and display their holiday wares. And if you're a brick-and-mortar retailer who wants to put those right systems in place, Optimum Retailing (OR) is here to help. #BrickAndMortar #Retail #Holiday #Spending #Inventory #Optimization

Scott Benedict great shares this week - thank you. This is fascinating and impacts so many pieces of the 360’retail management. I think typically the full on Holiday Transition is Nov 1. Many retailers merchandise “fall” thru 10/31 Halloween especially in home and accessories. Apparel and accessory palette “fall color”Then heavier weight goods, bright holiday colors and Holiday Party glitz launch Nov 1 approximately. Based on this chart a very significant portion of real Estate should be transition by Sept 15! (unheard of) to be ready for October 1 - the largest % of Christmas shopping month. This means shift in merchandise selection, buy side planning, factory side planning, visual plan, staffing plan (I ran FAO Schwarz for XMAS and we didn’t build staff to Nov 1). If this chart accurate retailers should be doing some scrambling at least in certain areas like Christmas Shops, Toys and bring forward all best selling holiday key items to launch Sept 15 and can back up with other colors/styles in November to keep things looking fresh. This seems like a aha moment. I would be very curious to see this same chart for last 10 years and then same for e-commerce. I believe December is not Amazon’s # 1 month evening including the last week November. lol. Macy's #retail #christmas #holiday

The #holidayseason is just around the corner! Retailers need to prepare for the busiest shopping days as millions of consumers turn to them as their go-to #shopping destinations, and numerous brands are eager to #advertise their products. ??? According to Coveo: 55% of US and UK adults research and purchase products #online through a retailer's website. ???With the #holiday season starting earlier for shoppers, this is the ideal time for advertisers to capture consumers’ attention.?GoWit Sponsored Ads are a game-changer for #brands and sellers looking to attract holiday shoppers in search of the perfect gift. EMARKETER's February 2024 forecast highlights: The Cyber Five (#Thanksgiving, #BlackFriday, Small Business Saturday, Cyber Sunday, and Cyber Monday) accounted for 16.2% of total US holiday retail e-commerce sales in 2023. #CyberMonday alone saw $13.23 billion in sales, making up a third of all Cyber Five e-commerce sales. ?? Special thanks to Arielle Feger for the exclusive insights on the #eMarketer Guide to Holiday Retail! For retailers and advertisers planning their holiday advertising strategy, #GoWit is here to help with omnichannel Retail Media Ads to maximize holiday sales! ? Book your demo today to stand out this holiday season and connect with holiday shoppers before it’s too late: https://lnkd.in/dMz99SDv #retailmedia #advertising #digitalads #holiday #sales #retailmedianetworks #shoppingseason #retail #retailer #websites #ads

The holiday shopping season is starting earlier than ever before, and October is now a major player! With early promotions and mega sales events, the season is stretching beyond November and December, redefining how we shop and celebrate. From Amazon's Prime Early Access Sale to Walmart and Target's October deals, the retail landscape is shifting. October sales are now a crucial part of the holiday calendar, extending festivities and reshaping consumer habits. Ready to elevate your holiday ad campaigns and make the most of this October surge? Let VuePlanner help you maximize your impact through October, Cyber Five, and beyond! ?? Read more about this exciting shift here: https://hubs.li/Q02LZ56k0 #HolidayShopping #RetailTrends #OctoberSurge #MarketingTips

As the holidays quickly approach, many people are looking for deals and deciding what to include on their wish lists. Curious about what your customers are searching for? Check out these holiday shopping insights →

Holiday 2024 is expected to be positive for retailers, with forecasts calling for a 3.2 percent increase in consumer spending. But U.S. shoppers – who are famous for seeking deals -- will be looking for them more than usual as they cite economic concerns. Some of the top shopping events they’ll be taking advantage of include Black Friday (55%), Cyber Monday (48%), the week leading up to Thanksgiving Day (25%), and Thanksgiving Day itself (20%). For more on the consumer outlook heading into the Christmas holidays, read the latest Lifestyle Monitor? column. https://brnw.ch/21wO4im #CottonIncorporated #LifestyleMonitor #Christmas2024 #holidays #holidayshopping #consumers #retail

Research shows that Australian small businesses typically experience a pre-holiday rush, with 1 in 3 owners generating 11-20% of their annual revenue in November and December. ?? The end of the year is a prime opportunity to amplify your revenue, boost brand visibility, and attract new customers through targeted promotions, extended hours, and strategic marketing efforts. ?? With the holidays fast approaching, it's crucial to fine-tune your marketing strategy. Shoppers are already on the hunt for pre-holiday deals, and the Australian Retailers Association forecasts $6.2 billion in retail trade between Black Friday and Cyber Monday. Planning now allows you to leverage these trends and minimise stress as the season arrives. ?? Ready to elevate your marketing game for the pre-holiday rush? Connect with the 2iC team today – we’re here to help! ?? https://lnkd.in/gCTuW7Ma #MarketingStrategy #HolidaySeason #BusinessRush