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?? Adelaide's Hiring ?? I'm looking for a Senior Customer Success Manager to join the growing EMEA team in London! As a Senior CSM you’ll build strong client relationships, deliver data-driven insights, and collaborate across teams to maximise client success. ?? Apply here: https://lnkd.in/d-xm8hhJ We also have other open roles across the business, take a look here: https://lnkd.in/dAXMcaBe #Hiring #Adelaide #CustomerSuccess #DigitalMedia #CSM #AdTech #JoinOurTeam
??Exciting news! We’ve partnered with Sightly to bring advertisers more granular media quality and contextual insights on YouTube. Edward McElvain, Chief Product Officer at Mediahub Worldwide, says: “By applying Adelaide’s attention measurement to Sightly’s deep understanding of contextual targeting in the YouTube landscape, we can empower brands with greater depth of ad quality insights for optimizing campaign effectiveness.” Looking ahead, we’ll explore advanced solutions that allow Sightly clients to leverage AU and Sightly’s Brand Mentality platform—combining real-time contextual alignment with high-quality media. Read more:
Leading publishers like The New York Times recognize that traditional metrics don’t always reflect the true value of their inventory—and they’re using AU to prove it. Gabriel Dorosz from New York Times Advertising shares how his team is leveraging attention metrics to drive demand and transform how “premium inventory” is bought, sold, and valued. ?? Click the link below to learn more.
Adelaide is proud to celebrate two major wins at the AdExchanger Awards! ?? Adelaide AU: Best Measurement or Analytics Capability ?? Diageo + Adelaide: Most Innovative Measurement Approach These awards highlight the innovation, dedication, and collaboration driving our mission to elevate media quality standards—strengthened by the support of our incredible clients and partners. Special thanks to Aimee Fanton, Marlies Mols, Philippa J., our partners at PHD, and the entire Adelaide team for making this possible!
?? Mark your calendars for Tuesday, November 12th, in NYC! Adelaide is thrilled to host The Business of Attention, an in-person event where industry leaders will examine the future of the Attention Economy and its impact on the media landscape. Hear from experts like Sara Badler, Angelina Eng, Joe Marchese, Scott McDonald, Dave Penski, Parvati Vaish, Joe Zawadzki, and more. This is a must-attend event for anyone focused on attention metrics and media quality. Register your interest below to stay updated on all the details!
Adelaide has partnered with Onetag to bring attention-based targeting to their AI-powered Smart Curation platform! Now, Onetag clients can easily activate AU-based targeting alongside other programmatic targeting tactics or work with our team to curate custom deals. This integration offers one of the most streamlined targeting methods using AU, enabling advertisers to easily enhance media quality and media buying precision. Read more: https://lnkd.in/erMvB2ie
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