AI-powered personalization increases phishing fail rates nearly 8x. A major healthcare system with over 6000 staff members performed a phishing simulation. Half of the staff received a standard, traditional phishing email. Non-customized, riddled with mistakes, and translated with dated technology, the traditional phishing email was only opened and clicked by 7% of recipients. The other half of the organization received personalized phishing emails that referenced current events at the hospital. Despite the unusual sender domain, lack of punctuation, and very evident grammatical errors, 55% of recipients clicked on the link. You can read the full study here: https://lnkd.in/g2M6g3q7. Adaptive's AI phishing simulations automatically pull in relevant company and executive information to personalize phishing tests, preparing your organization for these next-generation attacks across email, sms, voice, and deepfake video. See an example below, and sign up to see a custom OSINT-powered phishing simulation at adaptivesecurity.com.
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This is next level!
Retired
1 周Very interesting, thanks for sharing.