Adalytics的动态

Yesterday, Adalytics released yet another bombshell report that ripped the curtain back on programmatic media’s continued infestation of made for advertising sites (MFAs) that sap money from advertisers and offer no real value in return. The report, which builds on the great work that the Association of National Advertisers revealed in their Programmatic Transparency Study (https://lnkd.in/eS_YiaBy) released on December 5 of last year, highlights several good actors, who have all eradicated MFAs from their platforms, amid a sea of bad ones who have not. It’s very gratifying to me that the good actors called out in the report are all run by friends of mine who I know to be high integrity leaders who all take a long-term view of the hygiene of the digital supply chain. These include David Kohl, President and CEO of TRUSTX and Harry Kargman, Founder and CEO of Kargo on the supply side and Jeff Green, co-Founder and CEO of The Trade Desk on the demand side. We need more leaders like these who consistently prioritize transparency and accountability in their approach to the business and remind us all of what’s truly possible when you build a clean and well-lit environment for buyers and sellers to transact within. Congratulations to Krzysztof F., founder of Adalytics, for once again doing the work to uncover this ongoing scandal which defrauds advertisers and exposes ad verification companies and agencies collective inability or unwillingness - or both - to do their jobs and ensure that MFAs did not siphon off their clients’ investment in exchange for worthless media inventory. Why can’t agencies and ad verification companies solve this as easily as Adalytics can expose it? #incentives #transparency #MFA #programmaticadvertising #supplychain Fiducia DLT TAG TrustNet Ad Fontes Media https://lnkd.in/eea9XTZs