Ad Tech Explained的动态

AI answer engines could soon cut publisher web traffic and advertising revenue nearly in half. Shifting usage from search to answer engines may contribute to an extreme contraction of the ad-supported web. What will the web look like after this change? How can publishers survive??And what is an answer engine??In this piece, I explore these questions and more.

Google now displays answers at the top of the page of it's search, meaning users may never click through to the webseites who's data is being used to power those results - Julia Love and Davey Alba Excerpt from 'Google AI Search Gives Sites Dire Choice: Share Data of Die via Julia Love & Davey Alba, Bloomberg https://lnkd.in/gvKBfJka ----- When you pay Google to help your customers find you, but Google heads the search process off at the pass by answering the query above the fold. Hmmm What are you paying for again? #Customers #Advertising #Search #Google

Are the days of the typical search engine over? With the rise of AI based search products, I’ve found myself using Google MUCH less…and some days never. The current experience on Google: Get hit with 20+ results (with half of them paid ads). Then, comb through pages of results and try to combine multiple data sources to get the answer you're looking for. AI tools like Perplexity are providing a much richer experience with 1 result...no ads (yet) and the ability to add on follow up questions. It’s going to be funny one day to say we used to “Google” things….just like we had a phone book to look things up.

?? E-COMMERCE SEO MANAGERS - CYA ALERT ?? Google is testing how they integrate an AI Sales Assistant in the SERPs. You will want to get ahead of this and alert management so they are thinking about strategies (pricing, indexing, etc.). NOTICE IN THE VIDEO: ?? The Google Sales Assistant is right beneath the organic listing. ?? The Google Sales Assistant looks like it's from Kitchen Warehouse. ?? The Google Sales Assistant lets you explain what you are looking for, such as a non-stick pan. ?? Then... the sales assistant gives text on considerations when purchasing a non-stick pan---like you get from a really good sales clerk at the store! ?? Then... the user sees a product carousel right in the SERPs. The good news... at least for now, the carousel is only products from the site. BUT I WONDER IN THE FUTURE: ?? What if: what the user was looking for isn't what Google feels is at that site? ?? What if: what the user is looking for is high quality, but your products aren't really a match? You have less features, lower prices, and lower quality than say William Sonoma... would Google still only display your product? NOW LET'S TALK OPERATIONS: ?? How do you handle this? With care. It's not mainstream yet. ?? Alert executives on what is happening in Google's SERPs so that they can start strategizing and make pivots in areas such as content. ?? If you are a company LACKING informational content that can SWAY the user toward you special coating, fabric, technology, etc. then you need to publish a lot of content out there about it so that the sales assistant can talk about that (along with ChatGPT and other AI tools). ?? Discuss with management that if we don't add useful sales clerk informational text about our products, then we don't even have a shot at influencing what Google Sales Assistant, ChatGPT or any other third party says about our products. Hope it helps!

Search engine volume will fall 25% as AI ramps up

Exciting news from Google! Their latest AI content updates promise to revolutionize digital marketing. Learn how these advancements can elevate your advertising game. #googleads #GoogleAI #DigitalMarketing

?????????????? ????????????????????: Answers pushed predictively to you by an AI will end up being the premium and most expensive way marketers sponsor search in the future. This will relegate the current way SEM is done (pulled from search engines by you) to being the bargain basement version of search ad buying, with SEM listings pushed further and further down the pecking order. #search #ai

Quick Tip Use case: I need a simple template for a contract to document the sale of a used item. The past: Google search. Takes me to strange website with tons of ads or asking for my email to download template. The now: Hey, AI, I need a simple contract as I am selling an external display. - Price: XXX€ - Seller’s details: … - Buyer’s details: … - Add that the buyer has tested the device and by signing confirms that it’s working.

More #AI from #Google but this time it looks like it will actually help small business owners. In a nutshell, more AI tools for creatives and more granular reporting for Performance Max campaigns ?? Why do I spend half my life keeping up with Google and #Meta Ads updates!? https://lnkd.in/gZUZC2XN

No matter how ads in AI Overviews perform, conventional search ads will remain important to Google. Read more ?? https://lttr.ai/ATJER #StartMixingAds #AiGeneratedSearchAnswers #GenerativeAi #Google #SearchEngines #Search #Tags #GlennChapmanGettyImages #IODeveloperConference #QuestionsTraditionallyThrown