Acosta Group的动态

FMCG brands. This one’s for you. In today’s digital age, what others say about you and your brand is arguably more important than what you say about it. ?? Therefore, being able to harness the voice of loyal customers has never been more important. ?? Research from Statista shows just how important review content is becoming in consumer journeys and the decision making process. Get in touch for a FREE REPORT on how consumers are talking about your brand across leading grocer websites including Sainsbury’s, Tesco, Morrisons, Waitrose and Asda #fmcg #shopperinsights #onlinereviews

Tim Lowe, President Lowes Foods, talks about their ability to use their shopper intimacy to bring ideas back to global brands so they can win the consumer together. In addition, Mr. Lowe highlighted their partnership with farmers, helping them rotate their produce to fit changing consumer demands. FMI- The Food Industry Association #retail #CPG #collaboration

Let's talk Grocery Retail and how this fragmented channel might evolve... How are some traditional Grocery Retailers shifting their strategies? How can you create a more effective plan to grow sales at your top Grocery retailers? As a grocery retailer, how might you develop the capabilities needed to succeed? My team invites you to join us at Kantar’s Grocery Channel Virtual Event, on July 31 and August 1, where will examine this landscape and how traditional grocery is blurring with other channels. Our presenters will also evaluate how national and regional grocery retailers like Kroger, Ahold Delhaize USA, Publix, Wegmans, and H-E-B are adjusting their short- and long-term strategies as the fragmented grocery channel evolves over the next five years.? Register: https://lnkd.in/gvZ5j5Zs Message me if you plan to go! Consulting by Kantar, Sherry Kerrigan, Kate McGee, Michael L. Hill, Insights by Kantar #CPG, #Grocery

Exploring the 2024 Grocery Landscape! ?? This recent map reveals the most popular grocery stores by state, and it's fascinating to see how regional preferences shape the food retail landscape across the U.S. ?? From Safeway dominating much of the West Coast to Publix Super Markets reigning in the Southeast, these brands are doing something right to capture shopper loyalty. Some interesting takeaways: Hy-Vee, Inc.-Vee has a strong presence across the Midwest, expanding their reach and customer base. Kroger continues to show its dominance in many states, emphasizing its broad appeal. Local brands like Market Basket and Wegmans Food Markets are maintaining strong regional footholds in the Northeast. H-E-B is a powerhouse in Texas, where everything’s bigger – including their grocery footprint! As someone passionate about driving food brands into retail, this map highlights opportunities to tap into regional retail powerhouses and align product strategies accordingly. ?? What are your thoughts on the grocery store trends in your state? Any surprises or brands you're loyal to? Let's discuss how this will shape our strategies for 2024 and beyond! #CPGSales #RetailTrends #GroceryMarket #FoodIndustry #2024Trends #RegionalRetail #CustomerLoyalty

If you work for a big brand, you'll know that perception is EVERYTHING. Last week we asked (via LinkedIn poll) which of these three retailers you thought was doing better on Innovation for shoppers, and Woolworths was the clear winner in your eyes. Well, here are the actual results: Thousands of shoppers in the last year have scored ALDI higher on "appealing new ideas" than shoppers in Coles and Woolworths. Does this mean ALDI's doing better at innovation? Well, yes, but the performance score is only useful if we also know the IMPORTANCE of that measure to the shopper. If ALDI shoppers don't care about innovation, why would you invest in this for your categories and brands? In this case, *innovation is more important to ALDI shoppers* than the other two retailers, so it is crucial that ALDI scores highly here. But, remember, categories can be wildly different, and you need to know your categories in depth for each of your retail partners. For all key measures. Make sure you have the importance vs performance scores for your categories and brands - get in touch with your account manager today to have a chat! #shopperinsights #categorymanagement #jointbusinessplanning

Hot Topics in Retail and CPG!! Few food/CPG insiders have a better view on the market than Bloomberg’s Jennifer Bartashus. In this exclusive Q&A with ARC, Bartashus shares her insights on numerous hot industry topics, including the Fresh category’s growing popularity – and the declining trend of stocked pantries for consumers. Check out the full Q&A here! https://bit.ly/4faIS5n #CatMan #Bloomberg #FreshCategory #ConsumerHabits #Trends #Q&A

REGISTER: https://lnkd.in/eiEz--D3 ?? Revamp Your Shelf-Space Strategies??? Do you truly understand your in-store audience? Brand affinity can vary wildly across channels, making it critical for CPGs to tap into the latest consumer behavior trends. Join us June 4 at 11 a.m. ET for a deep dive into: ?? Today's updates on the surging value chain market ??Differences between Kroger and Albertsons shoppers — and what they mean for CPGs ??Where you may want to place shelf-space bets in a head-to-head comparison of Dollar General and Walmart Also:?We’ll feature a special spotlight on C-stores and discuss how to seize the latest food and beverage opportunities within them. #webinar #cpgindustry #consumergoods Placer.ai

REGISTER: https://lnkd.in/eiEz--D3 TOMORROW: Revamp Your Shelf-Space Strategies ?? Do you truly understand your in-store audience? Brand affinity can vary wildly across channels, making it critical for CPGs to tap into the latest consumer behavior trends. Join us June 4 at 11 a.m. ET for a deep dive into: ?? Today's updates on the surging value chain market ??Differences between Kroger and Albertsons shoppers — and what they mean for CPGs ??Where you may want to place shelf-space bets in a head-to-head comparison of Dollar General and Walmart Also:?We’ll feature a special spotlight on C-stores and discuss how to seize the latest food and beverage opportunities within them. #webinar #cpgindustry #consumergoods Placer.ai

"Nearly three-quarters of shoppers (73%) visit multiple channels for their groceries, according to FMI, highlighting the fragmented nature of today’s grocery landscape." Even in smalltown USA South Dakota, this is true. It's not uncommon for my neighbors and I to stop at the local health food grocery for the fresh local stuff, Walmart or Target for a few other things, and then Amazon to order items we can't get in town. From clicks to cart, evolving with grocery trends and meeting your shopper's shifting preferences has never been more crucial. Join Kantar on July 31st & August 1st at our inaugural Grocery Channel Virtual Event. Where we'll cover both national and regional grocery retailers, helping you rethink your strategies to attract and retain shopper loyalty. There is still time to join us, and I have a discount code for my network, so message me and I'll send it. https://lnkd.in/gvZ5j5Zs Consulting by Kantar, Ross Cloyd, Chris Miles, Julie Craig, Mary Brett Whitfield, Misha Jethwa, Ted Riedel #grocery, #shopper, #consumer, #retail

Question: Which adult beverage brands really 'get' retailer data? Having come from a background working with 'Big FMCG', it's been common for the last 15-20 years for companies to be highly collaborative with retailers, across EDI, POS and consumer analytics. Of course, capabilities evolved at different rates and by market, but in the UK at least, I would say it's become almost standard practice for large FMCG companies to integrate granular retailer POS data into their daily (or at least weekly!) operations. In alcohol, I've always viewed Diageo as the Procter & Gamble of the sector - leading the way (at least in Spirits - Beer guys are more 'FMCG'). But are the other companies following? I've love to hear any great case studies, stories or anecdotes you have of smart use of data for grocery operations from #BWS companies. Pernod Ricard Bacardi Edrington Whyte & Mackay ZONIN1821 Group Halewood Artisanal Spirits BrewDog William Grant & Sons Loch Lomond Group Sazerac UK etc etc...