Acento Advertising的动态

???? In 2023, AI drove advertising to new levels of creativity, while audiences called out for connection, sustainability, and authenticity. We also saw an explosion in video consumption that influenced how people watch ads. Four industry experts show us what successful ads of the past can teach us about reaching the audiences of tomorrow. https://goo.gle/4d75SkN #ThinkWithGoogle

?? Get Ready for a great time at DEX next week! Join us on November 20th as I'll dive into the future of advertising in my session. I will humbly try to cut through the noise to show how AI is fundamentally transforming advertising. Discover how AI is empowering brands to redefine strategies, improve precision, and drive real impact across every stage of advertising—from strategy and targeting to execution and measurement. ? Why Attend? ? Go through the different types of AI ? Learn how AI-driven advertising goes beyond just automation to create powerful, actionable insights. ? See real-world examples of AI in action and understand its role in a cookieless, privacy-focused world. Looking forward to seeing you there!

POSSIBLE DAY 2 TAKEAWAYS! ?? Marketers are using AI to better match the emotional context of CTV content to the ads that appear during commercial breaks. ?? Marketers can use AI to take in more metadata about CTV content — including things like closed captioning — to better inform their contextual advertising.? ?? Brands can use custom algorithms to wrest more control from their media plan. ?? Both publishers and buyers want to work with less SSPs. ??There is not consensus among which identity solutions will work in a cookieless era. ??CMOs are working out ethical AI practices to incorporate into their strategies. ??Retail media companies are going to be hyper-aggressive this year as they each make their plays to grab ad budgets. #POSSIBLE2024 Thank you Ryan Joe, Catherine Perloff and Mark Stenberg!

Gemini is the game-changer we've been waiting for in digital advertising! With its advanced capabilities, Gemini is revolutionizing how brands connect with their audiences with our custom modelling. At Stilbon ,We are happy to help our clients to explore the endless possibilities this innovative platform offers for optimizing campaigns and driving results. We help you elevate your advertising strategy to new heights using Gemini. Let's embark on this journey together! #Gemini #DigitalAdvertising #AI #MarketingRevolution Ruchit Janjani Sparsh Goyal

As we step into 2024, the field of digital marketing is poised for significant shifts that will redefine how brands connect with their audiences. Let's explore the top trends that will shape the future of digital marketing! ?? #yups #digitalmarketing #digitalmarketingtrends #toptrends

?? Discover the future of digital advertising with AI voice marketing! In our latest blog post, we dive into how this cutting-edge technology is revolutionizing the way brands connect with audiences in 2024. From crafting personalized, voice-driven campaigns to seamlessly integrating AI into your marketing strategy, you'll uncover the key benefits and game-changing strategies that can elevate your brand. Plus, gain invaluable implementation tips to ensure you're not just keeping up with the digital age but leading the charge. Don't miss out on harnessing the power of AI voice marketing to amplify your company's LinkedIn presence and beyond! ?? #AIMarketing #DigitalAdvertising #Innovation https://lnkd.in/dTsNMspB

?? Transform the way your brand connects with consumers through GumGum’s Mindset Graph ?? Our Mindset Graph delivers real-time insights across our product lines, Contextual, Attention, and Creative — without relying on personal data. It empowers brands to meet their audiences in the right moment and mindset, unlocking meaningful, emotion-driven connections. ???? The results? A recent Doctor Who campaign achieved a 40% boost in viewing and a 90% increase in viewability! #AdTech #AI #MindsetGraph #ContextualTargeting #AttentionMetrics #CreativeAdvertising #MarketingInnovation #DataDrivenMarketing

?? Our Mindset Graph? is transforming the way advertisers engage with consumers. By providing real-time insights across our three core product lines (Contextual, Attention, and Creative), the Mindset Graph identifies context, topics, and keywords without using personal data. This empowers brands to engage with audiences at the right moment and in the right mindset. As our CEO Phil Schraeder shared with MediaPost, “Our AI technology decodes content intent, meaning, and emotion to deliver relevant, impactful responses.” Check out more of his conversation ?? https://bit.ly/3Nhe7Pz #mindsetgraph #gumgum #contextualadvertising

The use of #AI in optimizing ad placements, predicting consumer behavior, and personalizing content has led to significant enhancements in advertising strategies. Read our "Ask the Expert" segment to learn more. https://lnkd.in/gD6-YvNq

With so much product and service variety in practically every market, it's harder than ever to create brand loyalty. There's excitement in trying something new, right? Here lies the challenge. We have to rethink conventional methods of marketing. A recent article from Marketing Dive lays out some great strategies to try, including: - Let the audience shape your story - Leverage AI to engineer serendipity - Prioritize everyday interactions How will you work these strategies into your marketing plan? Check out the full article here: https://bit.ly/3V1nbNA #marketingdive #marketingtips #brizzolarabrands