Access Holdings的动态

How can sports teams and brands deepen connections with fans and ultimately unlock new revenue opportunities? ?? In this blog, discover how you can secure a competitive edge with the newest trends in sports and fan engagement. Read now: bit.ly/3w3zkHO #livesports #fanengagement #streamingmedia #microbetting #sportsmedia #sportsbetting

The 2024 Summer Olympics weren’t just a showcase of athletic excellence—they were a game-changer for video advertising. With 30.6 million viewers and 23.5 billion minutes streamed, the games set new benchmarks for media consumption and brand engagement. NBCUniversal's dominance in primetime and record-breaking ad revenue highlight the power of incorporating live sports in media plans. Explore our recap of the key media takeaways from Paris: #Paris2024 #VideoAdvertising #Olympics

?? Have sports docuseries had their day? ? Netflix's engagement report for H1 2024 shows viewing hours for four of their top sports docuseries are down compared to the previous season. ? Some may argue that this is second season syndrome and to be expected. However, Break Point has not been renewed for a third season, suggesting otherwise. ? With fan engagement ever more important for the long-term financial sustainability and success of sports leagues, federations, and franchises, how can it be addressed beyond the ‘simple’ method of a docuseries? Should they be looking to create a broader portfolio of content including music, fashion, and gaming? ? Interested to hear any thoughts below!??? #sports #sportsbusiness

?? March Madness isn't just about the thrilling basketball games - it's also a prime opportunity to score big for your brand! With millions of viewers glued to their screens, tapping into this excitement through strategic advertising can skyrocket your brand's visibility and engagement. Let's capitalize on this electrifying event together and take your brand to the next level! ???? Get your business in the GAME! Reach out to me for details! #MarchMadness #ScoreBigWithYourBrand #AdvertisingMagic ??

???? ???????? ???????? ?????? ?????????????? ???? ?????????????????? ???? ?????? ???????????????????????? ???? ????????????, ???????????? ?????????????? ?????? ???????????? ???????????? ?????? ??????????. Our founder Andy Clerkson explained the powerful utility of our PR and communications strategies in the #igamingindustry on a recent episode of DataArt Conversations with Kevin Twitchell and Russell Karp ???? ?? #PR #communications #sportsbetting #sporttech #sportsbiz #igaming

How can live sports operators unlock new revenue streams while enhancing the overall fan experience? The key to success is turning passive fans into year-round, actively engaged supporters by leveraging advanced technologies and deep understandings of fan behavior. In this blog, discover five simple yet effective ways to increase revenue in live sports. Read now: bit.ly/3Vnysru #livesports #livesportsbetting #fanengagement #sportsmedia #genz #realtimestreaming

?????? ???????????????? ???????????????? The average sports fan doesn't delve too deep into the nuances of the game. They might have varying degrees of knowledge, but they watch to be entertained. A goal is a goal, irrespective of the strategy behind the pass. A wicket is a wicket, irrespective of how the batter was set up previously. If they enjoy a good game (and their team wins), they go home happy. The team's strategy isn't on their radar. This doesn't mean teams don't put effort into their strategy, team selection, and everything else. They generate millions and get paid handsomely not to just wing it. But the person watching isn't privy to this and, for the most part, doesn't care. Brands sometimes tend to forget the entertainment bit. #strategy #entertainment

Last night, I tuned into a boxing match. Not something I’d typically do. But it wasn’t just a boxing match. It was the evolution of sports entertainment. Sure, there were interruptions in the live-stream (welcome to the working prototype of any new venture ??), but the accessibility and buzz around this event and in the weeks leading up were enough to get me hooked. If this had been on a traditional paid service, I would have never even considered. This wasn’t just about Jake and Mike – yes, they were the hook for a cultural moment. But (putting my media hat on) this was also about watching real-time how sports entertainment is being reshaped by making it accessible to new audiences and turning it into an event that can live in various formats across platforms. Pairing Jake Paul’s Gen Z appeal with Mike Tyson’s legacy fandom bridged generations, while the cultural conversation amplified the reach. The magic sauce: The mix of virality, storytelling, and accessibility. And let’s not forget the biggest growth opportunity: women’s sports! Sure, the few tech glitches were annoying, but to me they’re a small hiccup in what feels like a pivotal moment for the future of sports media. I had a good time. #netflix #CreatorEconomy

Check out this graphic that the Cleveland Monsters have been sharing at home games, showcasing their triggered deals that are available to fans. Triggered deals are activated by specific in-game events and can be conveniently redeemed through the Monsters Digital Coupon Book on FanSaves. Throughout the season, the Monsters have effectively communicated these deals to their fanbase, generating both excitement and anticipation. Consequently, when these triggers occur, fans are eager to redeem the associated offers. This approach continues to enhance fan experience while elevating visibility for corporate partners. By participating in these promotions, Monsters fans are not only celebrating big moments alongside the team, but are also demonstrating support for the team’s valued partners. #FanEngagement #SportsTech #SponTech #TriggeredDeals American Hockey League

Sports betting is getting more and more attention, but even though it started to become so popular, people are getting worse and worse results because they have a lot of information, but not necessarily the right one. Scott Bouska's passion for the intersection of sports and technology led him to create his company, Field Vision Sports, LLC., where he helps people become better at sports betting. #SportsBetting #FieldVisionSports