Abhinav .的动态

Step back in time to the 1960s, an era when the marketing landscape was a world away from what we know today. Imagine yourself as a marketer, armed with a limited arsenal of channels: billboards, newspapers, magazines, radio, and television. Back then, customers had a straightforward task: to buy or not to buy. Their role was clear, and the decision-making process was relatively simple. The simplicity and straightforwardness of it all are charming. Contrast that with the complexity a marketer and customer face today. There simply is no comparison. Complexity is everywhere. Businesses must do so much more in a world that is moving faster than ever. So, how does strategic planning work in this context? Traditional strategic planning processes focus on setting a vision and then executing tasks to get you there. That still works relatively well for technical problems. Technical problems are problems we know how to solve, even when they are difficult. Marshaling resources to solve a technical problem is relatively straightforward. But what about adaptive challenges? How do you plan to solve something you don't know how to solve? That's where Strategic Doing comes in. Strategic Doing is a new strategy model with four questions and 10 skills that help us to learn and adapt by doing. As we learn, the solution to our problem emerges. Accelery, Inc.

As marketers, our thoughts are what support an insight, spark an idea and drive a framework. ?? But thoughts are where we start, because we have to start somewhere. And with strategy, it’s important that our thoughts are backed by research, viewed through the lens of problem solving, involve category deep dives and rely on a deep understanding of human behavior, with a small side of—go with your gut. The process might be a little messy at first, teetering on information overload. But that’s what excites us most when working on creative strategy. The practice of turning lots of little thoughts into an insight uncovers our best ideas. It’s why creative strategy is so important—because that’s where the magic happens. Where we have the opportunity to turn what might feel like chaos into something quite beautiful.? ?? dixonschwabl.com/strategy?

If you start with the premise that the job of strategy isn’t to be right, but to inspire clients with the confidence to act (as I do), then how you deliver your strategy should change based on your audience, right? Here's what I mean: Approach 1: "We can get to outer space. It will take work and discipline but we have the right team and the time is right. Once we get into orbit, we'll reassess and reorient, and from there we have the opportunity to kick on all the way to the moon." Approach 2: "Let's go to the moon!" If each of these were a brand or business or creative or product strategy, the data and insights used to tell the story would be exactly the same. They're the same strategy. Approach 1 recognizes a client who needs to see an achievable process broken into steps. They're more risk averse, and/or they're not the sole decision-maker and are conscious of how to tell this story to other stakeholders. Approach 2 is how you might pitch it to a client who is more risk tolerant, who is personally and professionally ambitious. Maybe they've collaborated pretty closely with you so far so the steps along the way are already internalized. Same basic plot, different stories. Your role as a strategist is not to build strategies that appeal to you. They need to appeal to your clients. So you understand them as well as you do their brand and business.

????’???? ?????? ???????? ‘?????????????? ????’—???? ???????? ?? ????????????????! At Brains Hub, everything we do is backed by a solid, data-driven plan. Our strategies are built to help you grow, not just ‘see what sticks’. (you’ll want to save this post for later) Why does strategy matter? Because without it, you're just guessing. ? You risk wasting time and money. ? You miss out on real growth opportunities. Here’s what we focus on at Brains Hub: ???????? ???????????????? ???????????????? → Know exactly who you’re speaking to. ???????????????? ?????????????????? → Craft content that resonates with your audience. ?????????? ???????? ?????? → Drive qualified leads with precision, not luck. ???????? ???????????????? → Measure, adjust, and optimise every step of the way. ???????????????????? ???????????????? → We stay ahead of the trends so you don’t have to. And the result? We build campaigns that work, not by chance, but by design. Oh, and did we mention... We’ve seen consistent growth across all of our client projects. Stop winging it. Start strategising with us. Repost this strategy ?? if you believe in the power of planning. P.S. Which step in the strategy process is most critical for your business?

In my conversations with clients and agencies, a clear trend has emerged: marketing teams are navigating tighter budgets, and it’s reshaping the way we work. Here’s what I’m hearing: ?? Smaller budgets, bigger expectations: Marketers are focused on getting the best bang for their buck. Every dollar spent needs to show measurable impact. ?? Project-based partnerships: There’s been a shift from retained work to more project-based collaborations, offering flexibility but also requiring agencies to prove their value quickly. ?? The efficiency mindset: Agencies are rethinking workflows, leaning into tools like AI to maximise output while keeping costs down. It’s about delivering quality without compromise—even with fewer resources. It’s a challenging time but also one full of opportunity for innovation. Keen to hear your thoughts in the comments ?? #creativenatives

As a strategist, have you ever simply felt like a cog in the machine? Like you're the "standard inclusion" in clients' agency contracts? You're not wrong for feeling this way. STRATEGY. IS. UNDERVALUED. Good strategists can help businesses succeed, but it's hard to prove the kind of impact their work has on clients' business. In today's fragmented marketing landscape, the role of strategy has never been more crucial, or more misunderstood. The challenge faced is clear—strategy has been fractured into hyper-specialisms, limiting its impact on effecting system-wide change. Yet, the essence of strategy lies in its capacity to unify and to create coherent plans that address complex challenges. Worried about other people thinking you're just a cog in the machine? Show them that you're the whole gearbox. Here's how we, strategists and planners, can show the value of our work in order to bridge the Client-Strategy disconnect: 1. Lead With Foresight: Employ social listening more effectively. Anticipate trends and consumer needs to curate communication that resonates deeply with audiences. 2. Think in a Holistic Manner: Don't just focus on the promotional aspects of marketing. Own the brand by understanding product development, pricing strategies, and distribution channels. Your insights should inform every aspect of the business communication. 3. Challenge the Status Quo: Don't be afraid to ask difficult questions and propose unconventional solutions. There is no bad idea - just ones that work and don't work. Your role is that of a disruptor, to provoke thought and drive innovation. 4. Showcase Tangible Impact: Tie your strategy, planning, and approach directly to business outcomes. Show how a holistic approach leads to more effective, efficient, and impactful marketing efforts. By implementing these approaches in your work, you can better articulate the true value of strategy and secure its rightful place as a critical driver of business success. Own it with conviction! If you haven't already read the WARC Future of Strategy report, I'd highly recommend that you do. It's sparked a lot of thinking in my head and I'm hoping it'll help you define your way forward for the next year too! #Strategy #Value #BusinessImpact #WARC #FutureOfStrategy #IntegratedMarketing

Are you struggling to put together a strategy? Maybe looking at your 2025 planning and not sure how to zoom out? Before you tackle any strategy it’s worth asking yourself a few key questions; Are you looking at the right strategy level??If you’re tasked with creating product strategy, marketing strategy, technology strategy, or another function focused strategy it’s imperative that you first zoom out and double check the company strategy. And if there isn’t one - or it isn’t clear enough - you have to work with the rest of your organisation to fix that first. There is no point trying to design a marketing strategy if the company strategy isn’t clear… Who needs to be involved??Great strategy is rarely done in an ivory tower so think about who should be in the conversation from the start, who needs to be a decision maker, and who just needs to be informed. Quickly jotting down a?RACI?(Responsible, Accountable, Consulted, Informed) matrix might help. Do we all have the same definition of strategy??It’s such a loaded term that once you gather your team you will rarely have a shared understanding of strategy. It’s worth spending some time agreeing what strategy is - and what problem you need it to solve in your organisation. While there is no one right way to do strategy, there are *a lot* of definitions and frameworks out there that can help you and your team design a strategy. And there are even more tools you can use to analyse your situation, understand the challenge in front of you, and design and test any strategic hypotheses you develop in the process. The key isn’t to use every single tool every single time - but to know you have a deep toolkit you can reach into for the appropriate option when faced with a challenge or question to resolve. Interested in learning more? Links to my most recent strategy pieces in the comments.

You don’t need more ideas—you need better systems. Early on, I realised that structure drives brands through their growth phases. I’m not talking about operational or financial systems—marketing systems are the drivers of brand growth. I’ve seen it firsthand with clients and my own brand. 90% of marketing success doesn’t come from luck. It comes from solid insights pushed through well-built systems. And it works. When you have suitable systems, your team isn’t stuck solving the same predictable problems. Instead, they’re uncovering unexpected opportunities. It’s not about stifling creativity but creating the space for it to thrive. Take the time to build systems that work for your brand and you’ll unlock your team’s best work. #directtoconsumer #marketing #brandgrowth

“ Ideas don’t come out fully formed. They only become clear as you work on them. You just have to get started! “ - Mark Zuckerberg This statement inspires us to refrain from a mistake that not only me but almost every creator makes in their initial stages. We all chase perfection : having the perfect tools and technologies for our needs, having the perfect team, or having the perfect lead magnets, outreach scripts or onboarding techniques etc. Infact, there isn't something wrong about that, but when it stops you from taking any action, there certainly is! This stage is exactly what is referred to as " Productive Procrastion". Things get clear and ideas turn into clarity as you start taking action. Only when you start taking action, you start to know yourself better; your strengths, weaknesses etc. And that is what matters most. You can not succeed in a market that has high potential but is not fit as per your personality type. So, the next time you see a market growing or some sales strategy being viral, ask yourself: " Does it align with my target audience?". Remember: " Personalization is the key!" Hence, at Thrive Analytics we dont believe in applying the same principles for all our clients businesses, rather we assess the business and its target audience and build solutions that resonate with the right audience and solves a pain point! Remember, You are just a DM away from a Free Marketing Consultancy Call with Thrive Analytics. Have a Great Day!

Innovation isn't just a buzzword - it's the lifeblood of any successful business. In the early days of Enthuse Marketing, we worked with a client who didn’t appreciate our team or the effort being put into their business. As you can imagine, morale was low. When we had an opportunity to work with their competitor, we knew that it was the right decision to take the job and resign from the original account. It was a classic “underdog” story in which our passion, expertise, and business acumen were shut down, only to come back bigger and better. Soon after this experience, my team donned me “Kim Possible” because I began creating spaces to turn challenges into new opportunities. Together, we began to put thinking boldly and taking risks at the forefront of our operations. It was an experience that empowered me and my team to think boldly and take risks. That lesson is still threaded into the company today, and our drive for creativity and innovation has grown exponentially, especially when faced with unique challenges. What's your team's “underdog” story? If you haven’t experienced one, what resources do you use to spark innovation and drive? #EnthuseMarketing #Marketing #Operations