AAF Columbus的动态

#LatestNews: Google’s advertising business is under legal scrutiny in a trial that could impact its dominance in the digital ad industry. More on this:?https://bit.ly/3MJIDRQ #Google #advertising #news?

Remember when digital advertising was a hotbed of creativity? Those days seem like a distant memory. The turning point? Around 2013 with the rise of programmatic advertising. Since then, the landscape has shifted dramatically. Transparency diminished, the value chain got murky, and the trust between agencies and clients started to erode. Let's bring back the creativity and trust that made digital advertising great. It's not too late. What changes do you think could revive the industry?

Just finished the course “Programmatic Advertising Foundations”?

Just finished the course “Programmatic Advertising Foundations”? ?#programmaticmediabuying

The online advertising industry has become a quagmire of overly complicated ad technology and middlemen, and the recent "Forbesgate" fiasco, in my opinion, is just the tip of the iceberg. As the article below states, there is an oversupply of online advertising channels, and it has become unclear what buyers are actually purchasing. The value of seeing your advertisement in big, bright, shiny lights in the real world is increasing as the credibility of the online advertising world continues to erode..... #thefutureisdooh https://lnkd.in/drV7i2u8

The term programmatic describes a method. That method in advertising is the use of technology. All ads are now bought using technology in some way. Therefore all advertising is programmatic. Time for brands and agencies to rethink how to structure and upskill themselves for programmatic so they can make the most of the method? Probably.

?? Google Ad Manager updates give publishers more creative controls ?? According to Google: “We’re rolling out updates to give publishers more control over direct sales served by Google Ad Manager. These changes will enable publishers to determine where and when ad badging appears on reserved inventory, and will help ensure their ad creatives appear as intended.” ?? What's being updated: - Creative-Level Ad Badging Controls: Publishers can disable ad badging disclosures on a per-creative basis for publisher-managed ads. - Badging Scope Options: At the network level, publishers can opt for badging to appear either worldwide or only in the European Economic Area. - Mute This Ad Sunset: Google is removing the “Mute This Ad” feature for reservation ads to reduce complexity. ?? All these updates will be available later this year. Learn more in the help section: https://bit.ly/3yXBcTs

Two #adtech newsletters we recommend. ?? The Pivot by Adform (https://lnkd.in/eR68a6cy) If you are already using Adform, it's going to broaden your horizons. Forget about product-only announcements, this is programmatic advertising specialists' take on the ecosystem. ?? U of Digital (https://lnkd.in/efE38Nhg) Chances are you are already subscribed to this newsletter. There's a spicy story about Google's upcoming legal battle in this week's issue. Go and check it out.

Made for Advertising sites (digital junk) continue to run rampant despite the ANA warnings. These sites, with leads like "20 greatest guitar solos" definitely get clicks and eyeballs, but the eyeballs pay little attention to the ads. A few points: - Advertisers need to demand better from their media agencies - And advertisers need to implement their own tech and staffing that allow for test, control and verification - This issue will only get worse without advertiser/marketer intervention: the junk has great CPMs and makes a bad plan "look good" - Unfortunately these are junk CPMs - Tips to clients - especially clients with smaller budgets and limited ability to onboard their own tech: 1. require your agency to review MFA buys and determine a baseline, 2. require your agency to report on MFA buys monthly, 3. set MFA reduction targets, 4. limit the percentage of impressions you will pay for in MFA impressions that you will pay for contractually, Wash, rinse, repeat! #4As #associationofnationaladvertisers #mediaagency #marketers Mary Ann Pruitt Janet Casey Jane Deery

Programmatic advertising is changing the game. Find everything you need to know, and see how it can shape the future of your brand, in our new Programmatic 101 course. Enroll to learn how take your brand further than it's ever gone before: https://bit.ly/4ewCqop #TheTradeDeskEdge