a16z Talent x Opportunity的动态

?? ?????????????? ??????????????????: Meet Benjamin Geyre and Erik Kovari from Lissen Lissen's inception was sparked by a powerful revelation. An artist friend, despite having 300,000 Spotify listeners, had to work for a food delivery service during the pandemic. This led to a profound investigation into the #musicindustry's inner workings and an unwavering commitment to revolutionize it. ???????????? ???? ???? ?? ?????????????? ???? ???????????? ?? ?????? ?????????? ???????????????????? ???? ???????????????????? ?????????????? ???? ???????????? ?????????? ?????? ??????????????????. This shift restores the connection between artists and fans, creating a better ecosystem both online and offline. The ripple effect extends to local economies, fostering art discovery and adoption. Lissen's primary objective on the horizon is to secure fully user-centric music licenses, a groundbreaking endeavor as such licenses do not currently exist. This pioneering effort, creating a new paradigm based on interactive music, will align incentives between fans, artists, and Lissen. Learn more about it here: https://www.lissen.live/ and stay tuned for the exciting developments on this transformative journey! ????

Our music intelligence team's culture expertise means we're always on the lookout for new artists who are about to make a sizable impact on the music industry. It's why leading DSPs like SoundCloud have come to us to conduct data-driven A&R research, where we'd identify emerging unsigned talent for their creator platforms. ?? Read more about the work we did for SoundCloud, and how we can scale it for your DSP or experiential curation service: https://hubs.ly/Q02LsfnH0 #A&R #MusicIntelligence #MusicStreaming #DSPs #DataAnalysis

What's not to love about the energy around music Fan monetization apps and new and unique models that empower artists to be paid more fairly than our current music industry models allow! That's great. What tech can't solve (maybe) is how to get and grow fans at all. We do have a tendency to think our tech solutions can solve the mystery of how or why an audience falls in love with some music or musicians. But that's not a tech solution. That's an artist grinding it out on the road, creating, making things that delight and enrich and create....TRUST. That takes more than a second. I don't see short cuts to creating fans who will give you more out of thin air or an app or some visibility or streams. You have to earn it. Earning is a long game.

The single biggest data point that shook me in 2023: Time spent creating is growing faster than any form of entertainment for music fans, to a point where it is sending music listening into decline. I'm going to be diving deeper into what that means for the music industry and fandom. I've long been an advocate for viewing music-making as an extension of music fandom. If we're entering the music industry's 'Superfan Era', then creation has to be a priority for anyone looking to engage music fans. The barrier to creation is lowering and an increasing number of people are spending more money than they make on creating. This makes it hard to look at creation as anything other than a form of entertainment that competes in the wider attention economy. However, music fans substituting music listening with creation shouldn't be seen as a loss for the industry. If anything, this is THE opportunity that sets up the next decade of music industry growth. Tools like CapCut and BandLab Technologies will mean more for music discovery as fans uncover new music not through playlists or feeds, but through tools. Music will be discovered as fans create, and that is one of the deepest ways fans can bond with music. In my opinion, this is the most crucial dynamic anyone working in music, either as an artist or in the business, should be paying attention to. And I'll be ranting on about it for free tomorrow at the MIDiA webinar. Sign up through the link below! #musicindustry #musicbusiness #creatoreconomy

I've said it before and I'll say it again - the future of music listening? Music making. Some of these gamified music-making apps are fun to use, addicting, and yield surprisingly good music. Now we have actual data (thanks to MIDiA Research) that consumers are spending more time doing just that than streaming. #musicindustry #musicbusiness #creators #streaming

?? Elevate your brand's presence in 2024 by harnessing music's influential power! ?? From creating custom playlists and collaborating with artists, all way up launching branded merch - here are 8 dynamic ways music can amplify your brand: 1. Curate custom playlists reflecting your brand's vibe. 2. Collaborate with musicians on exclusive content. 3. Incorporate popular songs in your marketing campaigns. 4. Host live events featuring music that resonates with your audience. 5. Sponsor music festivals or events that align with your brand values. 6. Partner with music apps on promotional initiatives. 7. Integrate music videos in your digital marketing strategy. 8. Launch branded merchandise inspired by music trends. Let music be your brand's ultimate amplifier in 2024! ???? #MusicMarketing #BrandAmplification #2024Trends #Vlogger #Trainer #Youtuber #Blogger #VirtualTourCreator #Communication #Meditation #CourseCreator

Is the traditional music industry model broken? Many say yes, and here’s why. The landscape of music is changing under our feet. Once upon a time, record labels held the keys to the kingdom. They decided who got in, who stayed out, and dictated the terms. Fast forward to today: music creators no longer need a label to find success. Social media platforms have become the new concert halls, streaming services the new radio, and crowdfunding sites the new investors. Independent artists now have unprecedented access to audiences worldwide with just a click. But it's not just about posting your music online and waiting for listeners to come. It requires strategic planning, branding that resonates with your target audience, and harnessing various platforms for exposure. Funding opportunities abound as well – from grants specifically designed for artists to Kickstarter campaigns that let fans contribute directly to their favorite artist’s next big project. What's exciting is how many artists are thriving outside the conventional system, proving you can have a successful music career on your own terms. Independence in music isn't just about going solo; it's about taking full control of your journey in this industry. So, what's your next move? Are you ready to join the ranks of independent musicians rewriting their stories? Let’s start a conversation on how we can leverage entrepreneurship in our musical endeavors and empower more artists to carve their path in this evolving landscape. #MusicEntrepreneurship #IndependentArtists #InnovationInMusic

What’s the best way for the industry to help new artists? Build platforms that encourage and reward fan discovery. Spotify’s discover feature was brilliant at one point but increasingly, the platform is built for replay - focussing on suggesting already familiar songs to listeners instead of anything new. It’s why leaving the way we discover new music to the algorithms doesn’t work in the long run. There needs to be connectivity in how we find new music. - We need platforms where fans can actually connect to others. - We need better ways of getting new music to the people that matter. - We need to optimize spaces that reward fans for discovering and sharing music. If we leave our music taste to predictive algorithms, it’s ultimately just going to get boring. Fans are desperate to find and connect with new music in a way that feels real.

It’s your time to decide! Beatchain’s panel, 'From Gangnam Style to TikTok Sensations: Transforming Digital Discoverability' is up for voting in the #SXSW2025 Panel Picker! It’s no secret that technology is revolutionising how we discover and enjoy music, with hits like ‘Gangnam Style’ and ‘Despacito’ showing us just how powerful digital platforms can be in breaking new artists. This panel will dive deep into how tech, data, and social media are reshaping music discovery, A&R and artist development, globalising the music industry and giving artists the opportunity to showcase their talent. How can artists and labels harness tech and data to connect meaningfully with audiences? And how should promotion strategies be adapted for specific genres and regions in a global market? In a saturated music market, what does the future hold for music discoverability? To find out more, make sure to register and cast your vote for our panel below! https://lnkd.in/dUgJEzHs #SXSWPanelPicker #DigitalDiscoverability #MusicTech #MusicBusiness #MusicIndustry #GlobalMusic #Innovation

Are you ready to take your artists' reach to the next level? ?? We're thrilled to introduce SoundCampaign, now available on our Marketplace! This dynamic platform bridges the gap between global labels and curators, rewarding them for discovering and adding new music to their playlists. How SoundCampaign Benefits Distributors, Labels and Artists: - Promote Your Artists' Music Easily: Get your artists featured on Spotify playlists and TikTok videos with ease. - Access a Vast Network: Connect with over 10,000 playlists and more than 5,000 creators. - Track Performance in Real Time: Monitor your promotion campaigns with real-time performance tracking. - Receive Personalized Support: Fine-tune and optimize your strategies with expert guidance. Explore SoundCampaign on our Marketplace today! ?? #MusicIndustry #MusicBusiness #Innovation #MusicTech #Marketplace #Revelator