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Curation - a publisher’s friend or foe? While #curation was a burning topic during Base.Camp Denver last week, there’s also been skepticism among publishers as to whether curation platforms are working in their best interests. Top three perceptions? 1. Curation platforms “rounding up inventory to sell cheaply at scale, leaving publishers with scraps” 2. As third-party data gets harder to find, the only "good" data = small pockets of first-party data 3. A finite view into first-party interactions. Multiple publishers tell us they wish they had an open source publisher-first co-op Unlike walled gardens, at 5x5 we believe in #transparency for our #publishers and partners - who can then extend that same level of transparency when curating audiences, whether for net new acquisition, enrichment, or expansion. ?? We’re seeing more and more evidence of publisher-to-publisher curation partnerships and GTM efforts ?? Through a #datacoop, publishers gain access to these “small pockets” of first-party data, but at the normalized scale needed to build subscribers, products, & revenue ?? An ID graph can support curation via O&O and programmatic To find out more, head to the comments. #basecampdenver #audiencedevelopment #data #dataenrichment #identitygraph Brian Perks, Nick Weldon, Guy Jones, Dave Zahner, Tim Bradbury

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