Excited to partner with McClatchy!
Versus is excited to announce we are partnering with McClatchy Media,?a diversified media and business services company?that combines local journalism with lifestyle & entertainment content to reach an audience of 100 million people each month. Through the partnership, Versus will gamify content from McClatchy brands to drive engagement, retention and revenue. And since there are few fandoms as passionate as lovers of daytime drama, we’re excited to kick off the partnership with Soap Opera Digest, letting fans of those shows share opinions, show off soap trivia knowledge and predict outcomes while earning points, prizes and badges. “We’re always looking for new ways to engage our audiences and Versus does exactly that by creating interactive experiences that give fans a voice in the content they love,” said Andy Wilson, chief digital officer at McClatchy Media, which boasts a portfolio of brands that includes the Miami Herald, Sacramento Bee, Us Weekly and Woman’s World. “The audiences McClatchy serves care deeply about the content the company delivers, which is why we’re excited to partner with them to create fan experiences that are interactive, fun and rewarding,” said Scott Donaton, CMO of Versus. “Our focus is always on driving engagement and loyalty to fuel growth for our partners."
Dealmaker | Investor | Corporate Strategist | Entrepreneur
3 周Just posting a comment somewhere about shows that we love in the hope of getting likes is not real engagement in my opinion. I want to have skin in the game! Predicting outcomes like this makes it real… congrats John Vitti, I love it!