24 Sports Marketing, LLC的动态

Women's NCAA Final Outperforms Men's – in viewership. ?? A Slam Dunk for Equality! In a stunning display of audience engagement, the women's NCAA championship game, with South Carolina's victory, notched an astonishing 18.9 million viewers, surpassing the men's final. This isn't just a win for South Carolina; it's a win for women's sports as a whole. At the peak of the fourth quarter, viewership shot up to 24.1 million, showcasing a significant shift in the sports viewing landscape. The rise in popularity is reflected across various platforms, including social media and out-of-home viewership, pointing to a 90% increase from last year's title game. As women's basketball begins to spotlight its stars, the game's pace, competitiveness, and engagement with viewers are reaching new heights. With a new generation of talent and networks throwing their weight behind women's sports, the stage is set for this upward trend to continue. It's more than just a game; it's a growing movement that's capturing the hearts of sports fans everywhere. #WomensBasketball #NCAAFinal

13-Hot Takes: Women's Sports Only Bars, NIL & more Madison and Skyler engage in a candid discussion covering the emergence of women's sports-only bars as empowering spaces to the increasing value and viewership of women's sports. They highlight the controversy of Name, Image, Likeness (NIL) deals for athletes like Caitlin Clark, while also addressing outdated remarks towards women's sports by ex-NHLer Bobby Ryan. The conversation delves into recent MLB sports betting scandal and unconventional traditions of the Boston Marathon.

Anyone else okay with the amount of teeth in the coverage of this years NCAA Women's Basketball coverage???? As a women who is beyond elated to see the energy and focus within women's sports, I can't help but look at how the coverage of this years Women's March Madness is shaping up- from an ad stand point. We all know that when we create work with a strong POV we run the risk of alienating some, and galvanizing others ?? ?? .?This year we have seen countless pieces of coverage and ads that lean into the depth of the female competitive psyche.?And I'm here for it, as are many, many others. The grit, the focus, the perseverance, the pain, the triumph....it's all being captured. One can say we're leaning into the aspects of being a woman that makes other uncomfortable ?? ??. Undoubtedly, when we create work with a strong POV, we run the risk of alienating some, and galvanizing others. But leaning into a POV authentically is incredibly powerful, and this year's coverage is a testament to that. One can say we're leaning into the aspects of being a woman that makes others uncomfortable, but it's all worth it. Let's keep the momentum going and continue to showcase the power of women in sports. #WomenInSports #MarchMadness #NCAAWomensBasketball?#advertising

???? What a weekend for women's basketball! The South Carolina Gamecocks #WBB team triumph is more than a win; it's a spotlight on the sport's future stars and vibrant personalities steamrolling a new path. The women's final four teams generated over 55 Million video views across social since the madness started, supporting the (more than) 2x growth rate of women's sports engagement, on social, over men's through the last four years. ?? Did you know that most brands are focused on partnering with women's sports and teams than any other partnership opportunity? (Per our deep industry survey). Want more insights? KORE's 2024 State of the Industry report is packed with actionable insights, dropping tomorrow. Don't miss out - reserve your copy now and keep the commitment to women's sports strong. >>https://bit.ly/3TrzRe2 #KOREStateOfIndustry #WomensSports #NCAAWBB #SportsBiz

There is definitely a wave of momentum and excitement in women's professional sport right now. The energy that these three woman leaders inspire in this article is clear, we need to continue to grow for today's athletes and for the little girls at home watching who are our future. #inspireinclusion #iwd2024

2023 is being dubbed "the year of women's sports investing". If investing in women's sports is not a part of your strategy in 2024, consider yourself behind the ball. It's no longer the "right thing to do" because of the boxes we check. It's the right move to make because valuations continue to skyrocket and there is no ceiling in site. #womeninsports #womenssports

Can the "Caitlin Clark Effect" Go Beyond Basketball? ?? Let's recap: #CaitlinClark, the soon-to-be WNBA sensation, has dazzled crowds with her Larry Bird-esque shooting range, intricate passing and scoring ability. And her impact on women's sports and commerce? ?? Tickets to her games were nearly 200 percent more expensive. ?? Fans traveled hundreds of miles to catch a glimpse of her, lining up for hours before tipoff and boosting local economies. ?? Nearly 10 million people watched her play in this year’s championship game which brought record sponsorship opportunities ?? And...a significant percentage of men and women, when recently polled, indicated that they were more likely to tune in to watch women's basketball for this upcoming season. It's fair to say that Caitlin Clark has had an effect on basketball in a similar way that Serena Williams has had on Tennis or Danica Patrick has had on car racing. But can the "Caitlin Clark Effect" reach beyond basketball? ? In other words, what other areas where women have been traditionally underrepresented, are ripe for change? ?? Share your opinion of what other domains are ripe for change. And feel free to share some examples of women who might be leading the way.

We talk a lot about opening doors for future female leaders in sports...but in the sports voice-over industry, Christy Harst is #BuildingDoors and creating new opportunities that previously didn't exist in the field. Check out the video below to learn more about the campaign and how Christy is working to get more female voices in sports?and other male-dominated VO realms.?

?? ???????????????????? ?????? ???????????????? ???? ???????????? ?????????????? ?? According to a recent article in The Wall Street Journal, the Women's NCAA Tournament proved to be an absolute powerhouse ??, surpassing its male counterpart in terms of viewership and excitement for the first time ever. Yet, despite this incredible performance, the women's tournament received a staggering 99% less TV revenue compared to the men's tournament, with the women's tournament bringing in $6.5 million for TV rights while the men's tournament acquired $873 million. ?????? ???????? ???????? ????. However, a new agreement ensures that the women's tournament will receive a substantially larger share of TV revenue compared to previous years. This increased attention puts media rights owners under pressure to invest in the category for future economic growth. Allocating a larger share of TV revenue to women's tournaments not only acknowledges its value but also drives progress towards a more inclusive sports landscape. This landmark decision sends a powerful message about the value of women's sports and the importance of investing in female athletes ?? #womeinsports ?

It was a record-breaking night for Netflix - 60M households watched the #PaulTyson main event live around the world, peaking at 65M concurrent streams! Nearly 50 million households globally tuned in live for the co-main event of Serrano vs. Taylor 2. Additionally, the bout is likely to be the most watched professional women's sporting event in US history. Joe Hand Promotions, the leader in premium live sports and entertainment programming for the out-of-home market, also distributed last night’s event to over 6,000 bars & restaurants in the US, setting the record for commercial distribution of a combat sports event in the company's 50+ year history. #PaulTyson was the No. 1 trending topic worldwide on X on Friday with #Serrano at No. 2 in the US, Brazil, Spain, and Canada. The fight dominated social conversation, accounting for 11 of the Top 11 trending topics in the US.