1r的动态

1r launches The New Bellami Hair DTC Website! We’re thrilled to unveil the redesigned Bellami Hair website, reimagined to better connect with beauty consumers and reflect the brand’s leadership in the hair extension market. The previous BellamiHair.com lacked clarity and modern functionality, making it challenging for customers to navigate and distinguish between DIY and Professional products. While the Pro line continues to grow, DIY products needed more love—these products are key to removing barriers for entry-level consumers. This redesign transforms the Bellami site into a platform that entices beauty enthusiasts to make hair extensions part of their routine. With a focus on education, storytelling, and intuitive navigation, the site aims to solidify Bellami as the go-to brand for confidence-boosting hair solutions. Our goals: ? Elevate the site’s look and feel to align with the brand’s premium identity. ?? Clarify the differences between DIY and Professional offerings, with an emphasis on DIY. ?? Educate customers on shade matching, application methods, and product quality. ?? Enhance user flows and content strategy to improve shopping and educational experiences for DIY customers. It’s been a pleasure partnering with Bellami and Beauty Industry Group on this transformation. Discover the magic of Bellami: https://lnkd.in/e8GYymnU #DTC #WebsiteLaunch #BellamiHair #HairExtensions #1RAgency

The beauty of the cosmetics industry lies in its ability to inspire creativity and self-expression, and nothing highlights this better than real customer stories. ??? User-Generated Content (UGC) is transforming how beauty brands connect with their audiences. A big challenge for beauty brands is proving the effectiveness of their products or services. Results often depend on individual factors like skin, hair, or body type, making it hard to showcase outcomes through traditional ads. The solution? Let real customers tell the story, building trust and authenticity with potential clients. ?? For example, when deciding on a new hair color or haircut, polished ads often fall short of inspiring customers compared to the impact of authentic content. The French hairdressing brand Jean Louis David by Provalliance knows the potential behind UGC for their industry. That’s why they partnered with Flowbox to integrate stunning UGC galleries into their website. Choosing a new hairstyle can feel overwhelming, but by showcasing real customer results from their salons, Jean Louis David makes it effortless to find inspiration and confidence. ?? Their website simplifies the search with well-organised categories such as Haircuts, Colour, Balayage, and Hairstyles. Customers can dive even deeper into subcategories like length or hair type, helping them envision their ideal makeover. Check out their amazing flows here ?? https://hubs.ly/Q02YTpYB0 At Flowbox we’re proud to partner with brands that are revolutionizing their industries by putting real customer stories front and center. #UGC #UGCPlaftorm #UGCBeautyBrands

??♀? Ready to untangle the biggest stories in haircare and beauty? Introducing ?????? ???????????? ???????????????? ????????????????????—your weekly insider guide to trends, innovations, and strategies shaping the haircare industry. ??????????????????? ??????????: Dyson’s latest Airstrait ad caused a stir on TikTok for failing to represent 4c hair effectively, sparking a much-needed conversation on inclusivity in beauty marketing. The brand pulled the ad but left us all wondering—how can the industry do better? ?? ?????????? ????????????????????: ? ???????????????? ??????????: OLAPLEX faces challenges, revising its fiscal-year outlook and rethinking its marketing strategy. ? ???????????? ????????????????????: The Hair Lab by Strands is making waves in CVS stores with personalized, data-driven haircare solutions. ? ???????????????? ????????????????: Holiday campaigns aren’t just about sales—emotionally resonant marketing can turn seasonal shoppers into loyal customers. Read the newsletter: https://lnkd.in/eS25DuSP ?? Whether you’re a beauty marketer, product innovator, or haircare enthusiast, this newsletter delivers the insights you need to stay ahead. ?????????????????? ?????? to never miss the latest in haircare and beauty! https://lnkd.in/eeXBkbhf #ClickZHaircare #BeautyMarketing #HaircareTrends #IndustryInsights #InclusiveBeauty

If I were to craft Arata's next big campaign, here’s what I’d do. Samriddh D., I saw your post about the incredible work Arata is doing, and it inspired me to think—how do you take a clean, science-backed brand like Arata and make it not just a product but a movement? Here’s the vision: Campaign Name: For Every You Because hair care isn’t one-size-fits-all. Arata celebrates every story, every texture, and every individual. ???Hero Activation:?The Hair Stories Collective We gather people of all ages, hair textures, and journeys under one roof to share their unfiltered hair stories. Think unscripted, real moments that make you feel seen—and trust Arata even more. ???Reels That Stick (and Get Shared): ??Texture Talks:?Short, relatable clips celebrating India’s diversity in hair textures with captions like,?“For every wave, curl, and kink—Arata’s here.” ??What’s In My Hair?:?Quick reels breaking down what’s inside Arata products—and what’s left out (sulfates, parabens). ??Hair’s Day Out:?A playful series showing hair living its “best day” thanks to Arata. ???Why It Works: It’s human. Real, relatable, and unapologetically honest. It aligns with Arata’s ethos of non-toxic beauty for every Indian. It makes your audience feel like Arata is?their?brand, not just another haircare product. At The Delhi Folk, we don’t “do socials.” We craft campaigns that make people stop scrolling, think, and most importantly—trust. Samriddh D., let’s make 2025 the year Arata becomes a movement. Ready to chat? P.S, Dropped an email as well ;)

Feeling Stuck with your Salon's Social Media? ??♀? ?? Ever feel like you're constantly creating content, but your follower count just isn't growing? You know your salon is amazing, but getting the word out there feels like a never-ending battle. ?? Sound familiar? We get it! Creating engaging social media content takes time, creativity, and a whole lot of strategy. Here are 10 Content Ideas to breathe new life into your salon's social media presence: ? ??♀? Hair Transformations: Showcase dramatic makeovers or subtle improvements with high-quality before-and-after photos or videos. ??♀? Quick Hairstyle Tutorials: Teach viewers easy and achievable hairstyles for different hair types and occasions. ??♀? Product Reviews & Recommendations: Offer honest reviews of popular haircare products and suggest solutions for common hair concerns. ??♀? "Meet the Team" Series: Introduce your stylists, highlighting their specialties, personalities, and what inspires them. ??♀? Hair Myths Debunked: Address common hair myths and misconceptions with clear explanations from your stylists. ??♀? Behind the Scenes: Take viewers on a tour of your salon environment, showcasing your tools, techniques, and salon culture. ??♀? DIY Hair Hacks: Share creative ways to achieve salon-worthy results at home using common household items. ??♀? Seasonal Hair Trends: Highlight trendy hairstyles, colors, and treatments suitable for the current season. ??♀? Client Spotlight: Feature happy clients and their experiences at your salon, showcasing your positive impact. ??♀? "Ask Me Anything" Sessions: Host live Q&A sessions with your stylists where viewers can ask questions about haircare, styling, and salon services. But wait, there's more! These are just the ideas! I can help you bring them to life with eye-catching visuals, engaging captions, and strategic posting schedules. Ready to stop feeling frustrated and start attracting new clients? Let's chat! DM us today and see how we can help you take your salon's social media to the next level! #salonsocialmedia #hairsalonmarketing #hairstylistlife #saloncontent #haircaretips #hairtrends #beautybusiness #hairtransformation #clientlove #growyoursalon

Feeling Stuck with your Salon's Social Media? ??♀? ?? Ever feel like you're constantly creating content, but your follower count just isn't growing? You know your salon is amazing, but getting the word out there feels like a never-ending battle. ?? Sound familiar? We get it! Creating engaging social media content takes time, creativity, and a whole lot of strategy. Here are 10 Content Ideas to breathe new life into your salon's social media presence: ? ??♀? Hair Transformations: Showcase dramatic makeovers or subtle improvements with high-quality before-and-after photos or videos. ??♀? Quick Hairstyle Tutorials: Teach viewers easy and achievable hairstyles for different hair types and occasions. ??♀? Product Reviews & Recommendations: Offer honest reviews of popular haircare products and suggest solutions for common hair concerns. ??♀? "Meet the Team" Series: Introduce your stylists, highlighting their specialties, personalities, and what inspires them. ??♀? Hair Myths Debunked: Address common hair myths and misconceptions with clear explanations from your stylists. ??♀? Behind the Scenes: Take viewers on a tour of your salon environment, showcasing your tools, techniques, and salon culture. ??♀? DIY Hair Hacks: Share creative ways to achieve salon-worthy results at home using common household items. ??♀? Seasonal Hair Trends: Highlight trendy hairstyles, colors, and treatments suitable for the current season. ??♀? Client Spotlight: Feature happy clients and their experiences at your salon, showcasing your positive impact. ??♀? "Ask Me Anything" Sessions: Host live Q&A sessions with your stylists where viewers can ask questions about haircare, styling, and salon services. But wait, there's more! These are just the ideas! I can help you bring them to life with eye-catching visuals, engaging captions, and strategic posting schedules. Ready to stop feeling frustrated and start attracting new clients? Let's chat! DM us today and see how we can help you take your salon's social media to the next level! #salonsocialmedia #hairsalonmarketing #hairstylistlife #saloncontent #haircaretips #hairtrends #beautybusiness #hairtransformation #clientlove #growyoursalon

?????????????????? ???? Polaris Market Research & Consulting , ?????? ???????????? ?????????????????????? ???????????????? ???????????? ???????? ?????? ???????????? ???? ?????? ????.???? ?????????????? ???? ????????. ?????? ???????????? ???? ?????????????????????? ???? ???????? ???????? ?????? ????.???? ?????????????? ???? ???????? ???? ?????? ????.???? ?????????????? ???? ????????, ???????????????????? ?????? ???????? ???? ??.??% ???????????? ?????? ???????????????? ????????????. ???????? ???????? ???????????? ??????????????: https://lnkd.in/dWZcVVMM The dramatic surge of #socialmedia in the past two decades has led to the establishment of new beauty ideals. This shift is so profound that anything less than perfection can make viewers uncomfortable. A glance at Instagram highlights that images often feature impeccable hairstyles, and flawless skin, and are often enhanced with filters and #beautyapps. This transition to a new standard of beauty and the parallel digital lives led by millennials on social media platforms are fueling significant growth in the global hair styling products market. #HairstylingProductsMarket #HairstylingProductsIndustry #HairstylingProducts #marketresearch #marketresearchreports #polarismarketresearch #pmr

Fenty Hair Launch: A Masterclass in Marketing? Rihanna dropped Fenty Hair, and it was a major moment. When I saw that Twitter post about her rocking a 27-piece wig while introducing a hair care line, I had to pause. Was this a genius move to generate buzz? Because it definitely worked. Not only did it spark discussions everywhere, but it also challenged the usual narrative. We're used to seeing hair care launches featuring flowing locks, but Rihanna, in a refreshing change from the norm, showed up with a TWA (teeny weeny afro) when she decided to show her natural hair. And today's post featuring The Homecurl? Love it. It's clear I'm a fan, but I genuinely admire how Rihanna handles her launches. She seems authentically invested in her products, and her relatable vibe resonates with so many. What sets Fenty Hair apart is its commitment to community and immersive experiences. Pop-up shops, events, and a strong social media presence all contribute to making customers feel like they're part of something special. Plus, let's not forget the power of the Fenty brand. It's synonymous with inclusivity and diversity, and Fenty Hair is no exception. With products for every hair type and need, it's clear that this line is all about celebrating individuality. Bottom line? Fenty Hair's marketing is a masterclass in building hype, embracing inclusivity, and creating a brand experience that truly resonates with its audience.

Communication that dares and advertising that follows. Kiehl's response to censorship is a new font named 'Pubic Display Type,' it was created entirely using pubic hair! The brand aims at supporting inclusion and body positivity while also promoting its intimate hygiene products. THE CASE: Last year the launch campaign for the new line featured images of models with visible pubic hair, challenging conventional beauty standards. On social media the engagement was high and meaningful, but some stores censored or removed the images from their windows. This led Kiehl’s to create the new font, removing the models and leaving only the pubic hair.

Now, let’s look at why YOU! As a hair salon visitor invest in Christmas Gift packs ?? **For the Clients:** Supporting your salon by purchasing these Christmas packs is more than just buying a product—it's an investment in your hair, your relationship with your stylist, and the quality you trust. Here’s why these packs are a win-win for you: 1. Professional Quality: These packs contain top-tier products like Goldwell, KMS, and Kerasilk, ensuring that your hair receives the same professional care at home as it does in the salon. You’re not just buying a gift—you’re investing in the health and beauty of your hair. 2. Trust in Your Hairdresser: Your stylist knows your hair better than anyone. By choosing the products they recommend, you’re trusting in their expertise to maintain your hair’s health and style between visits. 3. Support Local Business: By purchasing these packs from your salon, you're directly supporting a local business that works hard to keep you looking and feeling your best. It’s a simple way to give back to the community while treating yourself or your loved ones. 4. Loyalty & Perks: Salons often offer loyalty points or discounts to regular clients. Buying these gift packs could earn you rewards, future discounts, or special services, enhancing the value of your purchase. 5. Perfect Holiday Gifting: fThese sets make thoughtful, high-quality gifts for friends and family. They’re beautifully packaged and ready to delight anyone who cares about their hair. So next time you’re at the salon, ask about these Christmas packs. It’s a small purchase with big benefits—both for you and your trusted salon. Let’s make this holiday season a success together! What do you think? Do you see the value in these packs? Share your thoughts and experiences below! #Goldwell #KMS #Kerasilk #SalonSupport #ChristmasPacks #ProfessionalHaircare #HolidayGifting #BuyLocal