1893 Brand Studio的动态

Dear?Marketing?Enthusiasts? Niche?proudly presents their September newsletter based around the theme of?Fashion Week 2024????? Fashion Week isn’t just about the glitz and glamour anymore...there’s a new energy transforming the runway, and it’s about the blend of creativity and technology???? In this edition, we discover how virtual showrooms, live-streamed runway shows, and AI-driven designs are shaking up the industry. It's not just about what’s being worn, but how it’s being experienced. We also look at the ever-growing role of celebrities, who are influencing people not just with their style but with the conversations they spark... PS: Did you know that the fashion industry spends over 500 billion dollars annually JUST on advertising? Yet some of the largest fashion retailers hardly spend on advertising??

I attended my first runway during Paris Fashion Week a couple of weeks ago... Here are three strategies brands should implement in their social media inspired by fashion runways ?? ??. ???????????? ???????? ?????????????? ???????????????? ???????? ???????????? ?????????? ???? ???????? ???? ?????????????? ???????? ??????????. Fashion brands excel during runway shows. They encourage the guests to share content on social media before the event (pre-show entrance), go live on socials during the event AND most importantly, capture the show from multiple angles for future paid or organic content. ??. ???????? ???????????????? ???????????? ?????????? ??????????????, ???????????????? ?????? ?????????????? ?????????? ???? ???????????? ?????? ?????? ???????????????????? ???? ???????? ???????????????? ??????????????, ???????? ???????????????? ?????? ????????????????????. I was surprised that not everyone in the crowd looked like they had just stepped out of a fashion magazine—the audience was diverse. Fashion brands know they need to appeal to not only direct consumers but also retailers, magazines, stylists, and others. ??. ???????????? ??????’?? ?????????? ?????? ???? ???????????????????????? ???????? ?????????? ????????????????; ???????? ???????? ???????? ???? ???????? ?????????? ?????????? ???? ?????? ???????? ???????????????? ?????? ?????????????????????? ?????? ????????????????, ????????????????????????. Fashion shows are where creativity and concept often take center stage over the products themselves, and for good reason. The artistic vision ensures that every collection, campaign, and brand element remains true to the core values and aesthetics that make the brand distinctive. Thanks Naz Kisnisci, for bringing me as your +1. See you at the Milan Fashion Week next year (I guess)!

Are we living in a time where fashion feels like a 'celebrity merry-go-round,' constantly spinning with trends and influences? As Simon Holloway, Creative Director dunhill and former designer for Jimmy Choo and Ralph Lauren, explained in a talk I attended this last week. Today, we often see celebrities like Kim Kardashian wearing an item, which is then rapidly replicated across major high street fashion brands. This trend has largely replaced the organic approach to designing and styling that once dominated the industry. What does the future hold for creative directors at big brands? Will we see a return to designing based on fresh, innovative ideas? Are we moving towards a model that primarily replicates existing trends? This raises huge questions about the role of creativity and originality in fashion, and how brands can balance innovation with market demands in an increasingly fast-paced, celebrity-driven industry. #creativedirector #fashiondesigner

Fashion ads tend to fall into the ‘sea of sameness’ trap, with a saturation of product focussed, flat and celebrity endorsed campaigns… ?? In the UK, fashion performs modestly for long-term business potential, as measured by System1’s Star-Rating ?? There’s a huge opportunity for brands to drive competitive advantage and stand out on emotion - Marks and Spencer, Barbour, The TJX Companies, Inc., The Very Group and Vinted are just a few brands already paving the way and standing out on long-term and short-term effectiveness. If you want to learn more about how you can tailor your strategy for fashion-forward advertising impact, make sure to download System1’s “Style Stars” or reach out to a member of the team. Link - https://lnkd.in/eHJri6st ?? #advertising #marketing #fashion #fashionadvertising

The Impact of Celebrity Collaborations on Fashion Brands In the dynamic world of fashion, celebrity collaborations have emerged as a powerful force that shapes trends, drives sales, and elevates brand visibility. These partnerships often create a buzz that… #Celebritycollaborations #Designers #fashionbrands #fashiontrends #Streatwear #styling >>> Read more

?? How the 2024 Victoria’s Secret Fashion Show Reinvented Its Brand (and What We Can Learn About Branding) ?? After a six-year break, the Victoria's Secret Fashion Show made a bold comeback, and the message was clear: they’re listening and evolving. The brand has faced significant criticism in the past, but this return showed us something important about branding—adapting is key to survival. ?? Key Takeaways: 1?? Embracing Change: Featuring performers like Cher and showcasing a diverse range of models, Victoria’s Secret is breaking away from old beauty standards. This shift is crucial for brands today. 2?? Balancing Tradition and Innovation: They maintained signature elements like glamour and wings but paired it with inclusivity. It’s a lesson for brands: keep what works, but don’t shy away from evolving. 3?? Listening to Consumers: The brand acknowledged past feedback and adapted, showing that responding to consumer needs is essential for long-term success. This is a reminder for all of us—whether you’re building a new brand or rebranding an old one—evolution is non-negotiable. ? What lessons are you taking from Victoria's Secret’s return? Did you watch the show? What did you think? #Branding #MarketingStrategy #VictoriaSecret #ConsumerFeedback #BrandEvolution #InclusiveBranding #BrandIdentity #VictoriaSecretFashionShow2024 PK Creative Australia ~ Elevating Brands, Inspiring Audiences ????????

Is brand-building making a return in the fashion industry? While fashion advertising often falls into the trap of being overly product-focused, relying on celebrities for their star power alone, or using flat, abstract studio settings, our latest thought leadership piece, “Style Stars: Fashion-Forward Strategy for Long-Term Growth,” shows that this isn’t always the case. Many brands are already breaking away from these conventions with distinctive, emotion-driven creatives that are attracting consumer attention within the industry. For actionable strategies and global examples of fashion brands achieving both long-term and short-term commercial growth, download the full report through the link here: https://hubs.la/Q02J56Gx0

Fashion insights for today This The Business of Fashion publication provides essential sector insights to help professionals decode fashion’s creative landscape. Read the full article here: https://lnkd.in/daaWVMYq #jca #londonfashionacademy #profjimmychoo #fashionnews #fashion #insights #fashioninghts #creative #fashioncreatives #bof #businessoffashion #article #fashionarticle

Fashion meets food??? MOSCHINO’s latest release isn’t just a quirky accessory—it’s a clever marketing move. Here’s why this playful piece works from a strategic perspective: ?? Instantly Shareable: Quirky and playful, this bag is prime content for social media having a lot of potential for it to go viral. ?? Bold Brand Personality: Moschino doesn’t play by the rules, and this piece proves it as the brand stands out unafraid to experiment. ?? Emotional Resonance: Fashion is meant to be fun and Moschino’s celery bag brings a smile while still being luxurious, tapping into the consumer’s desire for joy and surprise. So, what do you think— is this a veggie worth carrying around? #FashionMarketing #Moschino #LuxuryBranding #DisruptiveMarketing #BoldMoves #CeleryBag

Excited to unveil "The Ultimate Guide to Fashion & Social Media" – your comprehensive resource for mastering digital fashion marketing. Dive into strategies that blend tradition with innovation, ensuring your brand stands out in the digital age. Discover more about weaving effective social media strategies for your fashion brand. ??? https://lnkd.in/gZ7WHZ7y #FashionMarketing #SocialMediaStrategy #DigitalFashion