The road to Kendall Ford’s latest ad was marked by unique challenges and innovative solutions, from navigating the intricacies of licensing a classic track to the logistical hurdles of featuring a vintage Bronco. Discover the behind-the-scenes and results in our latest blog. ? #BehindTheScenes #AdCampaign #CreativeAgency
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Business Development Consultant to Creative Agencies and Graphic Design Studios | Business Growth Specialist | Brand Strategist | Personal Brand Optimizer | Master Connector | Artist
I was living in New York in 1986 and you couldn't watch television without seeing a "Crazy Eddie" commercial. They were so bad that they were good and they got your attention. You had to chuckle when you saw these ads. Memorable yes. I still remember them perfectly today. How can we make our marketing today as memorable and fun as it was back then. How can we do it so it's not designed to make everyone feel bad about themselves. Just a question? #marketing #branding #crazyeddie #advertising
Crazy Eddie Commercial - December 1986
https://www.youtube.com/
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Fractional Marketing Leader + Consultant | I help businesses find new avenues for revenue growth and optimisation ??
??It's Monday! Time for another edition #IconicAdsMonday, where I share epic examples of stellar #BrandMarketing. Today's example may lead to you grabbing a snack ?? Brand: LAYS Ad Name: No Lay's, No Game Year: 2024 Agency: SLAP Agency Why I love it: For starters, it's an entertaining and engaging ad, with a creative concept and clear chemistry between David Beckham and Thierry Henry. But what I REALLY love is that it doubled as an epic brand activation within the San Siro Stadium itself. I guarantee you every person that was there that day will remember this experience. What did you think of the ad? And what are your preferred snacks when watching sports? (I'm personally more of a nachos and fries gal ??♀? ). #DavidBeckham #ThierryHenry #Marketing #Advertising #Branding #Brand #Football #Soccer #Lays #Advertisement #Ad #Sports #SportsMarketing
Lay’s Chip Cam with David Beckham & Thierry Henry
https://www.youtube.com/
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???? I ghostwrite social and email content for B2B founders | Obsessed with marketing messaging and category design
I saw this ad and the headline got me: "Look at it this way, it's either an expensive sportscar or a very reasonable racecar." Here are 3 speedy-quick takeaways from this headline: 1/ Porche starts with a strong, declarative opener. "Look at it this way..." This works because: ? It's an imperative phrase (telling you to do something). ? It allows Porche to come off confident towards their audience. Use this in your copy and messaging. 2/ Porche is giving you the language to use around the 911 Turbo. "It's either this [option 1] or this [option 2]." When you give your clients and customers the right language, they can now use that language. And when all your customers speak the same language around your brand, word of mouth compounds. 3/ Porche tells you what it's not. The "Porche 911 Turbo is ?????? an automobile built to the standards of a mere street car..." Now we're getting our feet wet in category design and almost product design. To help your brand own the category, tell your audience what you "are not". _____ I love fast cars and killer copy??
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There are three things we love and support: - A strong statement. - No sugar coating and added fluff. - People who, no matter what, remain true to themselves. And Burton Snowboards has all three. If you want to learn why, click here: https://lnkd.in/gKG2wfbk #BusinessSuccess #RockstarrMarketing #FemaleBusinessOwner
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Another great review! ????? You can check out all our reviews right here - https://bit.ly/3QjyTPp #vehiclewrapping #signage #sheffieldbusiness
Reviews - CJ Signs
cjsigns.co.uk
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Every Harry Potter fan knows exactly what this is! It's been 20 years to Harry Potter and the Prisoner of Azkaban, and Warner Bros did the coolest thing. They brought to life an iconic moment from the story: Harry blowing up Aunt Marge! If you hear closely, very closely, you can hear Uncle Vernon screaming: MMMAAAAARRRRGGGEEEE ?? Let us know your thoughts ?? ? Follow Bee Social For more insightful posts. #BeeSocial #MarketingAgency #Creative #Advertising #Marketing #CreativeMarketing #AdvertisingAndMarketing #SocialMedia #OutdoorMarketing #Design #Warnerbros
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The power of personal branding and the ‘Bowie Bond’. In 1997, David Bowie floated a $55m, 10 year bond that paid a 7.5% interest rate on the principal. The payments were linked to previous album royalties. It was hugely successful for all parties involved and was the first time a public figure monetised their name and likeness in a financial instrument. It shows the weight of personal ‘goodwill’ in financial transactions and the value having a truly recognisable brand when building enterprise value. We see variations of this everywhere today with Richard Branson’s Virgin, Kim Kardashian’s Skims, Ryan Reynolds’ Aviation. Companies whose enterprise values are considerably higher than the fundamentals alone, they are levered by personal brand and goodwill. Most recently, we’ve seen it with Donald Trump’s listing trading at 2000x revenue last week. It will be interesting to see how this evolves once more and more of these ‘celebrity’ companies go public. How will the market accurately price the value of a recognisable personal brand vs business fundamentals? P.S. this clip also doubles down as a great, simple explanation on how bonds work. Check it out below ??
?? Bowie bond
youtube.com
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Humility and trust goes a long way in publishing.
Publisher, BOOM! Studios. Founder, Extensive Enterprises, LLC. Publishing & Licensing Executive
Post-SDCC/Eisner Awards reflections: Friday night's Eisner Awards were an incredible and well-earned/deserved win for Daniel Warren Johnson & the Skybound Entertainment team. I could not possibly be more impressed or excited for them: they achieved what many would have said was virtually impossible. It was also an amazing achievement for the Hasbro Publishing team, who worked tirelessly to create a culture and environment in which their licensees' creative teams could operate within the full scope of their vision and imagination. Edmund Lane, Tayla Reo (she/ her), Linda Lee, Marissa Mansolillo Lynch. And I hope the team from IDW that worked on Transformers comics for many years also feels a sense of pride. You built the foundation of what licensed Transformers comics could be, and pushed the boundaries to the frontier of these awards. Chris Ryall, Andy Schmidt, John Barber, Denton J. Tipton, Chris M. Mowry, Alonzo Simon, Justin Eisinger and more. For Licensors, I feel this win illustrates the importance of certain elements to success: 1. Work with best-in-class licensees, and then trust them to do what they do best. Otherwise just try to do it yourself (generally unadvisable,) or don't even bother. It's the whole point of licensing and utilizing other's core-competencies. 2. Believe in the creative teams your partners hire. Set some brand guardrails that need to be followed, but otherwise do your best not to interfere with their vision. And know when to let them drive through the guardrails. 3. Be collaborative, not controlling. Anyone can follow a style-guide; true opportunity comes from the exploration of what might be. 4. Build a culture where risks are encouraged and supported. You can always reel someone in a bit if they go too far, but you'll never know how far you can go if you build barriers from the start. Huge congratulations again to Daniel Warren Johnson & the Skybound team, and I'm sure I missed a few people who deserved a mention who nonetheless deserve to share in this moment.
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