Dos and Don’ts of Using AI Video Tools

Video is a powerful tool for marketing, training and employee communication. However, traditional video production involves significant costs: studio rentals, professional videographers, and time-intensive editing. AI tools are changing this landscape, offering new possibilities for efficient video creation.

Just as AI is revolutionizing how we complete other work tasks, hundreds of AI video products promise to greatly speed up the process and lower costs. Some top use cases for AI video tools include text-to-video, voiceover-to-video, audio enhancement, video clip selection, and script writing.

Here are some dos and don’ts of AI and video as you consider AI tools for your organization.

? Do:

• Choose tools based on specific needs, as different solutions excel at different tasks
• Maintain human oversight throughout the creative process
• Empower your team to experiment and innovate

? Don't:

• Rely solely on automation

• Apply one-size-fits-all solutions

• Expect perfection from AI tools

If your organization is spending a lot of time and money producing videos, consider exploring using AI to create videos for your company.

Read the full list of dos, don’ts, and pro tips for using AI video tools.