Steel tariffs are terrible for a lot of stuff, but especially for Tesla’s low-cost car.
Tesla has made a point in recent years of emphasizing that they need to get their car costs down in order to offer their highly anticipated mass-market vehicle that normies can afford.
That will be a lot harder to do with higher aluminum and steel costs. In the company’s?latest 10-K, aluminum and steel were listed first among the company’s raw materials.
Additionally, about 20% to 25% of Tesla’s vehicle parts are made in Mexico, according a?filing?last year from the National Highway Traffic Safety Administration. Automotive supply chains are long and convoluted, but it’s safe to say Trump tariffs, or retaliatory ones, wouldn’t be good for the company or its consumers. (The filing combines parts made in the US and Canada, so you can’t break out how much of the 60% to 75% of those parts come from Canada.)
The company is seemingly aware of the damage tariffs could cause.
“Over the years, we’ve tried to localize our supply chain in every market, but we are still very reliant on parts from across the world for all our businesses,” Chief Financial Officer Vaibhav Taneja said during the company’s?fourth-quarter earnings call. “Therefore, the imposition of tariffs, which is very likely, will have an impact on our business and profitability.”
To deal with those higher costs, Tesla would likely have to raise prices on their cars — not really a great option when you’re trying to sell a cheaper car — or accept that margins would fall.