TikTok bill signed into law

It's official: President Biden signed the TikTok ban or sell bill on Wednesday. TikTok responded saying it would fight the law in court. “This unconstitutional law is a TikTok ban, and we will challenge it in court. We believe the facts and the law are clearly on our side, and we will ultimately prevail,” a TikTok spokesperson said in a statement this morning. TikTok CEO Shou Zi Chew also posted a video on TikTok, encouraging users to share stories of how TikTok has affected their life. “Make no mistake, this is a ban on TikTok, and a ban on you and your voice,” Chew said in the video. “It’s obviously a disappointing moment, but it does not need to be a defining one … Rest assured, we aren’t going anywhere. We are confident and we will keep fighting for your rights in the courts.” https://lnkd.in/eNy9KvaZ

The US is not banning TikTok. Yes, President Biden signed the ByteDance-TikTok divest-or-ban bill into law today, after the Senate passed the bill 79-18 and the House passed the legislation 360-58, but this doesn't mean TikTok is going away. This law isn't as straightforward as you might have heard: nothing major is required to happen in 2024. Apple and Google don't have to remove TikTok from their app stores and ByteDance doesn't have to divest TikTok in 2024. The law gives ByteDance nine months to divest TikTok, a deadline which the president can further extend to one year. A lot can happen or not happen in 12 months. Even Biden's re-election campaign plans to continue using TikTok for at least the next year to help “meet voters where they are.” Like I said more than a month ago, TikTok isn’t going anywhere: https://lnkd.in/dwFG3g4v Adding to all the reasons I listed then, TikTok has already vowed to challenge the law "in court" and ByteDance sees a divestiture as a last resort. This story is far from over. You can now expect months of legal arguments, acquisition rumors, and sheer confusion. All throughout, and even after this is all over, the TikTok app will keep working just fine.

A TikTok ban is closer than ever. President Biden has signed a bill into law that requires ByteDance, TikTok's Chinese owner, to sell the app, giving it a year to do so. If it can’t—or won’t—then TikTok will be banned in the U.S. “This unconstitutional law is a TikTok ban, and we will challenge it in court,” TikTok said Wednesday in a statement. Joanna Stern and I wrote an explainer detailing what happens now with TikTok, how a TikTok ban may be enforced and how loopholes to access TikTok—like a VPN—work. We also share what you can do now with your TikTok data and app. Read our story and let us know any thoughts you may have on the TikTok ban. #tiktok #tiktokban #socialmedia

For TikTok, the clock has started running in its fight to avoid a U.S. ban. President Joe Biden signed a bill that forces its Chinese parent company to sell its stake, else face a ban. The 270-day countdown to sell and avoid a ban expires the day before the next Presidential inauguration. Read more to see why that timing is so important: https://lnkd.in/gsZn235d

President Biden signed the TikTok 'divestment or ban' bill into law on Wednesday. Though there's going to be plenty of legal battles ahead, this may already signal the beginning of the end for TikTok. Three reasons: 1) Advertisers are going to shy away from an app that's deemed a national security threat, and may disappear soon. (how is, say, McDonalds going to feel about advertising on a platform that the government has effectively deemed an enemy of the state? - M.G. Siegler) 2) Influencers are going to move to Reels and other apps with better long term security 3) Bytedance may just give up and shut the thing down. The company certainly doesn't seem interested in selling it. More in the video below! What do you think?

The fight between #TikTok and the US government isn’t over, with TikTok expected to launch an intense legal battle. But the app’s fate also rests in the hands of US users, creators and brands. TikTok has a lot of loyal users, many of whom came out in force to defend the app and will likely do so again. TikTok knows how to rally its troops. The uncertainty surrounding TikTok’s future could spook some advertisers, but they won’t leave as long as there are audiences to reach. And many advertisers have said they won’t change their spending plans until next year (though that was before the Senate passed the bill). Creators will stay as long as there is money to be made. TikTok is now the third largest influencer marketing platform in terms of US marketer spending, at an expected $1.4 billion in 2024, per EMARKETER. But if the impending uncertainty sends TikTok’s audience running for higher ground in big enough numbers, that could lead to TikTok’s undoing before the matter is resolved in the courts - or before TikTok could find a buyer. I joined Bloomberg News yesterday before the Senate passed the bill to talk about the process to find a buyer and what a potential sale could look like. Spoiler alert: Without the algorithm, TikTok’s price tag would fall, but it would be a far less attractive deal. Is TikTok even TikTok without its algorithm? Full interview here: https://lnkd.in/dB4NbF3D

The Senate passed the bill that includes the TikTok sell-or-ban segment last night. If it’s then signed by the President, TikTok has 260 days to divest, with an extra 90 days that can be granted if there are good faith negotiations that need some extra time. There’s a lot to be said about the impacts this will have, but if your brand is currently reliant on TikTok to reach your audience, you’ll want to take a few simple steps to make sure you’re not left trying to catch up! ???? Research other platforms where your audience members are active ???? Consider options for owned content - like a website or blog ???? Don’t just abanadon the app - a year is still a long time to reach new audience members and help convert your existing following to your new primary platform(s) ???? Recycle your content! A concept that is executed on TikTok can easily be repurposed into a different format for other platforms Remember that your audience is following you for your content and while you’ve excelled in using short video as a medium and TikTok as a platform, your messaging can still be just as relevant even if the execution looks a little different!

As small business owners, we're constantly navigating the ever-changing landscape of digital platforms and regulations. The recent Senate advancement of a bill to ban TikTok, as reported by AP News, serves as a poignant reminder of the importance of adaptability and foresight across industries. This development sparks debates on national security and data privacy, urging all businesses to reevaluate and adjust strategies accordingly. Diversifying marketing channels becomes crucial now. While TikTok's fate hangs in the balance, spreading efforts across platforms ensures continued audience engagement and visibility, minimizing risks. Moreover, the potential TikTok ban presents an opportunity for small businesses to explore new platforms and innovative strategies. Embracing emerging channels and creative approaches allows your business to stay ahead of the curve and connect with your audience effectively. In essence, the Senate's TikTok action reminds us to adapt and innovate. Your business can navigate digital shifts with resilience by staying informed and flexible, ensuring your business thrives amidst change. #smallbusiness #tiktokban #dataprivacy #digitalmarketing #marketingstrategy #adaptability #innovation #socialmediaagency #socialmediastrategist