Dozens of white-collar?Starbucks?employees and managers have signed an open letter protesting the company’s return-to-office mandate and its alleged union-busting, opening a new front in the battle over the avowedly progressive coffee chain’s treatment of its staff, Josh Eidelson writes in his latest workplace scoop.
“We love Starbucks, but these actions are fracturing trust in Starbucks leadership,” the workers wrote in their letter, which was sent to senior executives and board members and will be posted on a website Wednesday. “Morale is at an all-time low, and the brand reputation and financial value of this publicly traded company are at risk.”
Both violating baristas’ unionization rights, and subjecting white-collar staff to an abrupt return-to-office mandate, the letter argues, reflect the same problem: “Not listening to partners.”
The collective activism by headquarters staff adds pressure on incoming Chief Executive Officer Laxman Narasimhan to resolve the bitter dispute with Starbucks Workers United, the labor group which last year organized a few hundred of the chain’s 9,000 corporate-run US locations.
It could also be a precursor to eventual unionization efforts by white-collar Starbucks staff themselves, who argue the company has violated the values that are supposed to set it apart.
In January, Starbucks then-CEO Howard Schultz sent a memo requiring workers within commuting distance to return to the office three days a week. He told white-collar staff that baristas “are asking us to do the transformative work that I believe can only be done effectively when we are physically together.”?
The workers behind the letter say the company’s anti-union efforts punish baristas who “challenge the status quo,” while arguing the return-to-office mandate harms productivity, morale, accessibility and sustainability.
“After Howard issued his edict, I definitely did not feel good working for Starbucks any more — it felt like I am working for a dictator,” said Starbucks app developer Peter de Jesus, one of the employees who signed the letter. "If it doesn't lead to any meaningful change, the next step is obviously to think about possibly unionizing.”
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The initial PR buzz for Deep Brew, used as "AI for humanity", took a truly sombre turn, especially for staffing and operational performance of partners/baristas. That kicks cust experience on its side. Insane how quickly the whole brand has sunk. At this point, if a company faces unionising drives, they fully deserve it.