Pandora bond targets diversity goals
Aaron Toumazou
Retail Editor UK & EU, LinkedIn News | Consumer trends, innovation, sustainability, marketing
Copenhagen-based jewellery brand Pandora has issued a €500m (£426m) bond on Ireland’s main stock exchange, aiming to reduce carbon emissions while also achieving a goal of 44% women in leadership by 2028. Failure to meet these targets will result in a €5m penalty. While similar sustainability-linked bonds exist in the fashion industry from companies like Chanel, Burberry and Adidas, only a few companies in sectors like private equity and energy have linked bonds to gender goals. However, these financial setups have sometimes faced criticism for setting targets that are too easily achievable, the Business of Fashion reports.
- Currently, Pandora’s leadership is 34% female. CEO Anders Boyer notes that though the business has had “quite good traction so far … it gets incrementally more difficult to reduce carbon emission and get to gender parity”
Should more brands hold themselves accountable to diversity targets this way? Share your thoughts.