Is edtech going offline?

Recently, I read an article by Moneycontrol on D2C brands launching physical stores. It’s debatable yet an interesting take. D2C commerce = When a manufacturer sells its products directly to consumers from their web store. It bypasses the traditional retail business model: Manufacturer > Wholesaler > Distributor > Retailers > Consumers Still, D2C brands like Plum Goodness, Bombay Shaving Company, WakeFit, and FreshToHome have launched their exclusive brand outlets. Not just D2C brands, but even edtech brands are shifting to the hybrid model.? BYJU’s and Unacademy have opened their offline classes and stores. Is it desirable for every brand to create an offline touchpoint with consumers and open exclusive brand outlets? YES. But is it necessary?? Certainly, NO. If a founder doesn’t draw a line between desirability and necessity, they invite never-ending troubles. I will certainly like to take Hyjiva offline someday. But for now, I am happily scaling it up digitally by keeping a tab on operating costs. Going offline has its own set of challenges such as massive initial investment, exponential increase in costs, and divided attention. Until I’m ready for it, I won’t let FOMO drive my business decisions.

As predicted previously Unacademy finally is jumping into Offline Centres which is the right thing to do. Online learning is already saturated with most of the players incuring huge losses including Vedantu which is going to enter the Offline market very soon. With ALLEN CAREER INSTITUTE also getting the latest round of funding and BYJU'S in collaboration with Aakash Educational Services Limited already reaching Every nook of the country the race is on!!! This again brings us back to the original question. What about the regional and local coaching centres that accounted for around 80% of the market pre pandemic 1 Will the local coaching centre survive? 2 What can these local players do to fight the giants ?? 3 Do they stand any chance to challenge them?? It's David vs Goliath and here Davids are more than 1 The answer is YES!!!! We are trying to create a platform where all of us can come together and help each other. So calling out to all my friends in the Local coaching Institutes to come together and be a part of something Big that gives all of us a HOPE. Remember it's the survival of the Fittest all over again!! Do comment and let us know your thoughts!!! #coaching #funding #collaboration #onlinelearning #offline #onlinecoaching #online #help #iit #jee #jeemains #jeemain #jeeadvanced #neet #k12 #k12education

Is #edtech bubble about to burst? or has it started already? Just got to know that after mass layoffs in companies like #lidolearning. Major updates coming today are :- 1. Unacademy looking to foray in offline learning. 2. Vedantu seeing mass layoffs (420+ sacked) The #edtech bubble has started bursting. In the picture you can see current actual market ($750 million) and Obtainable $4 billion, but the estimates say we are already at $135 billion. Too huge a number to be believed. #edtechjobs #edtechsales #edtechnews #updates #linkedinfamily

Return of offline coaching classes! Is the pandemic induced hysteria over? #unacademy is also opening offline centres for #iitjee preparation. People in #offlinecoachings are ecstatic. My take on this- 1. Due to pandemic students were forced to opt for online learning so online coaching's revenue soared up. 2. Funding and valuations in pandemic time ignored that this is not the equilibrium. Now dipping revenue is leaving no option but to loose focus and do whatever (entering offline/ acquiring offline institutes) which might generate revenue. 3. A lot of students are joining offline institutes, not because of any particular inadequacy of online or love for offline but because they were largely confined to home and felt suffocated. 4. Most school students have to attend school. Within months, the burden of commuting to offline centers and loosing convenience of learning from home will weigh and offline centres will see unprecedented dropouts. 5. #Education is a business of trust and the biggest trial of that are results; which comes once a year. I am not saying its not scalable but it will take time to build trust. 6. There is an opportunity for new entrants for focused #onlinelearning. As pure online will always be more scalable and affordable. Please add your valuable comments.