Is Amazon disrupting healthcare?

The pace of innovation in trying to make healthcare into a subscription model (or try) is fascinating!

Amazon is once again attempting to break into the?healthcare sphere, this time by offering?primary care to Prime members for an additional fee.?Yesterday, the e-commerce giant announced plans to offer millions of subscribers an annual membership to One Medical, a San Francisco, California-based primary service provider the company purchased for $3.9 billion in February For?$9 a month or $99 a year, as part of this new plan, patients can access virtual care services, as well as?in-person visits at One Medical clinics across the U.S. (which may require additional payments either through insurance plans or out-of-pocket). This includes primary care services, such as preventive care, treatment for common illnesses, chronic care management, behavioral and mental health support, women's health, LGBTQIA+ care, and more. Amazon Prime members pay $139 annually to access perks like?fast shipping services and Prime video streaming. Considering the standard price of?One Medical is $199 annually, customers can save up to $100 if they already have Amazon Prime.?It's an intriguing model but not a pivot for the company that has attempted to break into the medical sphere for years. Read more on Amazon's newest service in my latest for Inc. Magazine. #amazon #prime #healthcare https://lnkd.in/eqds5xzn

You’ve probably heard that 20% of patients generate 80% of the costs in healthcare. Amazon’s just targeting the inverse of that: the 80% of people that only require 20% of the cost. Here’s why I suspect they’re now offering $9/mo “primary care” — and ultimately why it’s a long-term mis-step and certainly not a solution for far-reaching American healthcare and cost containment. Amazon is no dummy. They clearly know a ton about their members — especially their Prime members, since they probably buy (and search for) more stuff on Amazon in general. I would assume that Prime members are a healthier, wealthier, younger segment of the population, which is why they want to attract these members to OneMedical. But still… $9 a month or 99 bucks a year? Can you really provide primary care at that price point? Click my article below to read! Haley Deming

Another push in the #Healthcare industry by #Amazon! In a bold move, the tech giant is extending its perks to #Prime members by offering a low-cost annual membership to One Medical, a primary care company it acquired for $3.9 billion earlier this year. Amazon Prime subscribers can seamlessly become One Medical members for just $9 a month or $99 a year, compared to the regular $199 annual fee to become One Medical Member. This move not only adds incredible value to your Amazon Prime subscription but also emphasizes Amazon's attempt to leverage its Prime Membership to expand its footprint in the healthcare industry, which they previously failed in cracking the code (a joint venture with?Berkshire Hathaway?and?JPMorgan Chase & Co.?that?ended after three years?and a telehealth service named Amazon Care that it?shut last year.) On the one hand, Amazon is supercharging its Prime subscription with added perks, attracting more members, given the recent reports of slowing Prime Membership growth. On the other hand, the tech giant is making significant strides in the healthcare market by providing affordable primary care services on top of their affordable pharmacy services. Amazon is leveraging its crown jewel (Amazon Prime Memberships) to ignite its healthcare service unit. Let's see if this is the way to go. #healthcareonlinkedin #Healthit #healthinnovation #primarycare #clinicalinformatics Link:

Today's The Wall Street Journal reveals Amazon's latest #healthcare gambit: a $99/year primary care membership for Prime users via One Medical. A seismic shift from their $199 standard fee, signaling Amazon's aggressive pricing and market penetration strategy ( which we have seen to be successful time and again in other sectors!) ??With a footprint in virtual and in-person care, One Medical could be pivotal for Amazon, especially considering the 85% of primary care practitioners feeling unprepared for current health challenges. ??In the U.S., ????,?????? ???????????? ?????? ?????????????? ???????? ?????????????????? is a stark statistic reflecting the dire access gap (see link to #HLWF Medium article below). Amazon's move could be a catalyst in a market where 20% of Americans live in areas with insufficient primary care (HRSA). ??Amazon's strategy aligns with the industry's pivot to value-based care, where quality trumps quantity. With Medicare aiming for a 100% shift to #valuebasedcare, Amazon's timing is impeccable. ??Amazon's tech prowess could redefine patient engagement and care delivery, meeting the consumerist demand for personalized, efficient healthcare. ??Despite the potential, Amazon faces a #healthcaresystem resistant to change, previous healthcare venture failures, and the need for a robust provider network. Case it point being One Medical themselves who were experiencing deepening financial losses before Amazon bought it. Lily Chhatwal had recently written about the 5 success factors in the future of #primarycare in #HLWFALLIANCE article. Read more in the links below: https://lnkd.in/g3y_Dpui #healthcareonlinkedin #HLWFALLIANCE #HLWFExperts #HLWFChief ________________________________________________________________________ As Amazon steps deeper into primary care, it's a test of whether tech can truly marry healthcare to deliver on the promise of better access, cost, and quality, will they succeed where others have stumbled? Can they address the primary care shortage and transform patient experience?

As a One Medical subscriber since 2016, Amazon Prime offering the platform to Prime subs for $99 a year (it's typically $199) is just another masterclass in making your subscription sticky by bundling other enticing services in. Earlier this year, Amazon acquired One Medical for $3.6B, which made so much sense considering the Pharmacy business it's building. The advantage of One Medical is same day and next day appointments, blood lab services in house, and 24/7 virtual care. Not to mention that their offices are just nicer than regular doctor's offices, you will typically be seen within minutes of arriving, and the customer experience from start to finish has been thought out. I often wonder why doctors have such awful offices, bad reception staff, or who think being an hour late is acceptable. At One Medical, I don't have to worry about all that. Now, I will say, it hasn't been incredibly useful for vaccines as other folks will get updated COVID vaccines first, for example. But for many others things, my medical care experience has become so much more seamless. I just hope all these Amazon Prime members don't clog up the gears and that One Medical is prepared for the scale up. ???? Shout out to Warner Music Group for including One Medical in our benefits. ?? #amazon #onemedical #healthcare

In October, Amazon announced plans to partner with medical practices with physical locations to offer in-person consultations.?This is phase 3 of Amazon's strategy to create the Amazon Basics version for healthcare services. Phase 1: Gather resources (e.g. One Medical) to understand how consumers (patients) search for healthcare services. Phase 2: Implement a real-time data collection solution with a select few virtual care partners. Phase 3: Implement a solution with a select few in-person partners to collect real-time in-person care data. Phase 4: Utilizing phase 1 resources, implement in-house testing solutions based on data collected in phases 2-3. (This is One Medical <> Prime) Phase 5: Make it available to 3rd party sellers (3PL) to own healthcare services search. Rather than own practices, Amazon wants to own how patients search for healthcare and where/how they buy it.?Which is exactly what they've done with e-commerce. So if you're not seeing the writing on the wall for what's about to be disrupted it's hospitals and private equity, not the independent doctor. #PrivatePractice #SelfEmployment #Fintech Ease #HealthCareOnLinkedIn

Amazon is not giving up on healthcare apparently. I like One Medical's PCP focus, with a low cost entry point Amazon gives consumers one more reason to be prime members. Similar to Walmart? #healthcare #primarycare #saas #amazon Amazon to Offer Lower-Cost Primary Care to Prime Members in Latest Healthcare Push