How job ads can perpetuate ageism
Age discrimination can take many forms in the workplace — and it can sometimes start with the wording of a job ad. According to new research from the Federal Reserve Bank of San Francisco, job ads that contain subtle ageist language are remarkably effective at discouraging older workers from applying. Experts warn that as the share of older workers grows, companies that want to hire competitively should avoid words such as “digital native” and “dynamic,” and should emphasize the need for broader skills rather than familiarity with specific software.
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There's a global study titled "The Economic Impact of Ageism", by a nonprofit called Generation. McKinsey & Company interviewed the CEO of Generation on their podcast. Here's the summary: https://bit.ly/3KwmENX. Those largely affected are 45+.