Ex-WeWork boss has a new project

New story for Bloomberg Businessweek! Adam Neumann is launching a new competitor to his former brainchild, WeWork. The new concept, dubbed Workflow, is part of Flow, the residential property firm Neumann founded in 2022 with backing from Andreessen Horowitz. Flow is also launching sales for its first condo project in Miami this month. Neumann chatted with Businessweek exclusively about his new venture and lessons learned from his colossal crash just five years ago. Read more from my interview with him:

I’m just thinking out loud here (or I guess through a text message) but wouldn’t having some suppporting services for buisnesses like early level accountants or entry level legal services working at some of these coworking spaces to create some additional stability to businesses be helpful and facilitate some client and management interactions.

Adam Neumann's apartment startup Flow is adding condominium ownership to its South Florida offerings, launching sales at Flow House, a 466-unit project in Downtown Miami. Go inside the project here: https://lnkd.in/eAXRf8Cj And hear from Neumann himself when he takes the stage at our South Florida #TRDForum on Nov. 6. Get your tickets: https://lnkd.in/eV4cH67W

Adam Neumann Enters the Saudi Market???? Adam Neumann's Major Deal in Saudi Arabia: A First Global Project I’m excited to announce Adam Neumann's entry into the Saudi market with the acquisition of three buildings in Riyadh. This is a remarkable international project that requires significant coordination between local and global stakeholders. This is an exciting moment, as it marks the first time Adam Neumann is actively promoting himself in Israel, showcasing the expansion of Flow across the globe. In collaboration with local investors, the company will develop and acquire approximately 920 high-end residential units, featuring luxury amenities such as a gym, spa, and pool. Flow, founded with a private investment of $350 million from Adam Neumann, alongside an additional $350 million from Andreessen Horowitz , currently owns six properties in the U.S. and is valued at over a billion dollars, positioning itself at the forefront of innovation in the residential real estate sector. Flow Ran Rahav Communications