Brand loyalty is when you feel personally invested in seeing a company succeed. - That's how I feel about Axios
Axios's newsletters are how I start my morning - and they have been since they went live just a couple years ago.
And I'm especially loving that there's now an Axios Boston!
Being a longtime middle school history teacher, I really appreciate writing that lets facts speak louder than word count.
What Axios does in practice is what so many writing experts preach:
?? - Get to the point
?? - Edit, it's the finer part of writing
?? - Be clear and smart
?? - Give the reader your takeaways, don't make them guess
Now, technically Axios isn't an EdTech company.
It serves enterprise customers with its Smart Brevity SaaS - the backbone of its news-writing style.
?? But here's where there's a huge market opportunity - Axios K-12
I would love to see the use of templates that support student writing the same way Axios journalists approach their newsletters.
The potential is huge - Especially for subjects that rely on informational writing, like Science and Social Studies.
Rather than harp on "main point" and "supporting details" in ways that leave kids with these nebulous concepts ~
~ I envision Axios's Smart Brevity SaaS not only improving student writing, but better preparing them for the way we communicate in professional settings every day.
Here's what made me think of this -
?? Cox Enterprises is buying Axios for about 1/2 billion dollars.
In the deal, the idea is that Axios will spin off its Axios HQ SaaS business.
That, to me, is an amazing opportunity to plan an entrance into the EdTech space ~ and not just as enterprise software for internal communication.
?? Imagine a school that uses the Axios model for super concise, to-the-point emails, faculty announcements, and home-school communication that more parents are likely to read.
Then, in the classroom, teachers can use Axios frameworks to help kids
?? Structure their writing
?? Frame their thinking
?? Maximize their clarity of message.
Even without a formal application, I find myself crafting emails and the marketing materials I create for The Centerpiece Flower Shop in the cadence of an Axios news story.
If you have a connection or this post ends up on an Axios HQ staffer's feed - Reach out, I'd love to chat!
I've also got a couple of other ideas I'm cooking up:
?? - There's no Axios Education newsletter.
I know lots of Edu and EdTech folks that would love to stay up on the business, policy, and funding issues converging in our educational system - starting with the looming teacher shortage.
?? Another opportunity - There's no Axios Travel.
Every time I go to plan a trip I'm immediately overwhelmed by the sheer volume of choices to research. We know from the happiness principle that less is more.
I want fewer, smarter, and better recommendations that I can trust.
#axios
Founder | FinText: Automating financial storytelling
Congrats! Noteworthy is how Axios deliberately stands out in the format it reports news - deliberately short, with extensive use of bullet points. The amazing traction it's seen since 2016 shows how big an appetite there is for a high degree of curation and synthesis.