At nearly 50, Apple bets on health
There was little at Apple's "Glowtime" event to make investor heartbeats quicken. Yet facilitating heart rate monitoring and other health tracking appears increasingly important to the tech giant, which touted a slew of "groundbreaking" new features: sleep apnea notifications, AirPods that double as over-the-counter hearing aids, and a new Apple Watch app that tracks breathing and other biological functions overnight. These aren't "sexy" innovations from "a brand that once felt young and hip," writes Sherwood. At nearly 50, Apple appears "to be acting its age" and aiming for longevity by designing "for a user base that is getting older."
- Analysts are split about whether forthcoming Apple Intelligence features, which will only be compatible with certain iPhone 15 and iPhone 16 models, will trigger a sales-boosting "upgrade cycle."
- Some experts believe the "upgrade cycle" will be driven by wearables, as consumers replace older Apple Watch and AirPod models.
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Apple’s pivot to health and wellness really shows they’re in tune with their aging customers. The new iPhone pairing AI with our needs. That’s next-level smart! Rani Molla