Apple's iPhone 16 set for launch
The new iPhone 16 is set to be unveiled Monday, but Apple watchers anticipating an upgrade "super cycle" coming out of the big "Glowtime" launch event are likely to be disappointed, according to Bloomberg. With artificial intelligence features delayed, the iPhone 16 line will debut with incremental updates; major hardware changes and AI technology advancements will have to wait. The company is also expected to introduce new Apple Watches and AirPods during the product event. It comes as Apple contends with slumping iPhone sales, stiffer competition and growing regulatory threats.
- The new iPhone line will use a next-generation chip based on Arm technology to power its AI features, the Financial Times reports, citing anonymous sources.
- Apple doesn't typically hold this kind of event on a Monday, Bloomberg notes, but a top European court is set to rule Tuesday on whether to subject the company to a historic fine.
Digital Commerce & Content Strategy | Partnerships & Product Development | Media & Marketing Operator | Former Journalist | Gen AI Adopter | Ex Forbes, Nexstar, Bankrate, Deloitte, Sony Pictures Entertainment
Apple has routinely taken a measured approach when integrating new technologies. AI is no different. The street has made it clear it wants to start seeing returns on massive AI spending. If you look at price targets, it can be argued Apple is navigating the space quite well. It's about the long game.