Amazon launches AI tool for sellers

AI is saving people time so they can focus on what matters most. Our latest innovation, Project Amelia, is a powerful example. This AI-powered selling assistant, built on Amazon Bedrock, is helping Amazon sellers better manage their businesses. Project Amelia acts as a personal selling expert, helping with complex operational tasks. Now a seller can rely on Amelia to help gather and analyze sales data and provide business insights and recommendations, accessing their data much more efficiently. These advancements are possible thanks to Amazon Web Services (AWS) GenAI capabilities including Amazon Bedrock, which provides scalable access to the latest FMs and AI tools that make it the easiest way to build and scale GenAI applications. https://lnkd.in/gqfjtj3R

So proud of our team’s effort in launching Project Amelia, Amazon’s latest GenAI powered assistant that helps sellers manage and grow their business! A great deal of customer obsessed research, design, testing, iteration, data science, and engineering excelllence has gone into this product launch. With this GenAl assistant, our Amazon Seller mobile app is becoming a more powerful and intelligent business companion tool for millions of users anytime and anywhere.

Did Amazon Just Kill Every Small Agency On The Planet? Project Amelia is releasing. It's an AI-powered assistant who's goal is to help merchants manage various aspects of their bussiness operations on Amazon's platform. Amelia handles a range of questions from how to deal with peak season to how to optimize a product listing. Currently in Beta, it's going to be rolled out to all US merchants in the next month (with a global roll-out planned for late 2024). A few key features and capabilities: Amelia assists merchants with tasks like creating product listings, modifying images, and generating product videos Over time, it will evolve to offer a more personalized experience and anticipate merchant needs, even taking actions on behalf of the seller Amelia is built on Bedrock, a platform facilitating access to various large language models, including Amazon's own

Amazon is introducing new GenAI features named Amelia and Rufus, stepping up the competition with Target’s Store Companion and Walmart’s GenAI assistant. Rufus competes directly with Target and Walmart, while Amelia offers a fresh perspective, enhancing the sales experience with tailored product descriptions and AI-generated video ads. The question remains: will these features be perceived as value-adding, or will they raise concerns about data privacy? Could GenAI hallucinations infiltrate these videos and products, leading to deceptive advertising? I maintain a level of skepticism about these innovations and their potential to enhance the shopping experience. However, I am intrigued to observe how these companies will integrate and compete using GenAI technology. Amazon: https://lnkd.in/dJiEa7bU Target: https://lnkd.in/dxsPiZNt Walmart: https://lnkd.in/dbBwKQZG

Just launched??? Amazon’s new GenAI-powered assistant for sellers on our retail site, codenamed Project Amelia! I’m excited for our latest GenAI tool that is going to make it even easier for sellers to manage and grow their business. Using the power of Amazon Bedrock, Project Amelia can provide instant and secure access to sales and business metrics, compare trends, and provide guidance based on that data. Project Amelia is just one of five generative AI tools announced today that are going to improve the?Amazon.com?experience for both sellers and customers. Read today’s blog to learn what’s new: https://lnkd.in/gRbRN8ST

?? Amazon has introduced Project Amelia, an AI assistant aimed at helping sellers manage and grow their businesses by offering insights into key metrics like sales and customer traffic. Right now, it's available in beta for a select group of U.S. sellers, with plans to roll it out to more countries and languages soon. Sellers can ask questions about their performance, and down the line, Amelia will also help resolve issues and manage various tasks. This initiative is all about making things easier for sellers, allowing them to spend more time on product development and keeping their customers happy. #Amazon #AI #ProjectAmelia #Ecommerce #BusinessGrowth #DigitalMara