课程: Writing Emails People Want to Read

今天就学习课程吧！

今天就开通帐号，24,100 门业界名师课程任您挑！

FAQs and About Us pages

FAQs and About Us pages

课程: Writing Emails People Want to Read

开始一个月试用 购买团队方案

FAQs and About Us pages

“

- Did you know that the About Us or FAQ page on your website is often the most visited page? And if you really nail the message in the copy there, you can turn casual visitors into subscribers, buyers, and lifelong fans. But how do you test the copy? Don't worry, I'm not going to say A/B split test. Email offers you the perfect mechanism to test headlines as subject lines, content, and calls to action. Not sure what angle to take on your next product or project or offering? Send three different emails with three different takes on it and see which ones resonate best with your audience. Especially notice which ones inspire people to write you back. And notice, too, the questions they have and the objections they raise. And then address those directly in your copy. I once had a friend who was trying to get a sun shade installed at her kids' school playground. You know, one of those that looks like a big sail of a ship?…

内容