课程: Winning Back a Lost Customer
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Rekindle relationships and craft your messaging
- Do you want to know the most important part of making a reactivation system work? It's having built great customer relationships in the first place. Regardless of how fancy your reactivation campaign is, everything hinges on the relationship that person had with you when he or she was still considered a customer. If they left because they were very unhappy or poorly serviced, it's more challenging to win them back than if they just fell out of habit with you. You might be better off fixing your service related issues and attracting new customers. My point being. If you have a culture of treating customers poorly, you need to address that. Don't bother with a reactivation campaign until you do. But if you have a history of building great relationships with your customers, you're ready to rekindle those relationships. To do that, your message has to do one thing really well. It has to clearly indicate that you're getting in touch with your customer because you care about their…
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