课程: Winning Back a Lost Customer
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How to track a reactivation campaign
- Have you ever made a purchase with a company and then immediately gotten an email that looked like this? But I just bought something. As with any sales and marketing efforts, you need to track your efforts and the results of your reactivation campaigns. Of course the most important thing to track is who is where in the sequence and what needs to happen next. Here's why this is important. What if you have an eight step reactivation campaign, and a client comes back after the second contact. They need to ensure that here the next six touch points. Plus this type of tracking allows you to know which messages or channels are working the best. One of the most important parts of building a strong relationship with customers is to have them feel like they're in a one to one dialogue with your company. From a customer's perspective, it doesn't feel authentic if they keep getting emails and calls after they've returned doing business with your organization. Keep it real. When a customer…
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