课程: Winning Back a Lost Customer

今天就学习课程吧！

今天就开通帐号，24,100 门业界名师课程任您挑！

How to deliver a reactivation campaign

How to deliver a reactivation campaign

课程: Winning Back a Lost Customer

开始一个月试用 购买团队方案

How to deliver a reactivation campaign

“

- How often should you contact a lost customer? What channels work best for reactivation? And what exactly do you say to a lost customer to win them back? If you're asking these questions, don't worry. I get asked these questions all the time. One of the challenges that often comes up is how to actually implement the campaign and generate results. So let's talk about this. Typically, you're going to need multiple contacts or touchpoints with customers across a number of different channels. Sure, some clients will come back after a single letter or an email or a phone call but many won't. Again, I would suggest at least eight to 10 contacts over a period of three months. Why you might ask? Take for example a customer who has just returned from a long day at work. The last thing of course on this customer's mind is your business. Let's suppose that within their stack of mail is one of the pieces of your reactivation sequence. Inside that letter you have a call to action and the next…

内容