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Positioning yourself as the expert
- In a way, you need to think of a job listing as a product and candidates as potential buyers. But this isn't some regular, everyday product. It's a product that customers really need to research and think about before making a decision. Because actively seeking job candidates are likely to be viewing your listing and your competitors', you're going to need to do some market research yourself. To help, Forbes reported the top 100 companies for remote jobs in 2021. The companies that made this list were Lionbridge, TTEC, Liveops, Working Solutions, Kelly Services, and Williams Sonoma. Now, you may know some of these companies and others may not ring a bell. As a recruiting professional, it's wise to understand what makes these organizations stand out for candidates. View their listings, benefits and online content promoting their positions and company cultures. What makes them so attractive to candidates? Is it their…
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