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Using Generative AI in Public Relations 预览

Using Generative AI in Public Relations

讲师: Martin Waxman 44 位用户赞了
时长: 42 分钟 技能水平: 初中级 发布日期: 2024/10/9

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课程详情

Discover the ever-evolving interface between generative AI and PR, focusing on strategic communication that forges meaningful relationships and achieves long-term organizational goals. Instructor Martin Waxman shows you how to conceptualize words as data by using generative AI for enhanced brainstorming, writing, editing, visual content creation, and more. Explore frameworks and approaches to prompt engineering uniquely tailored for PR professionals, as well as how to leverage AI for research, message testing, social listening, and policy development. Whether your role has you dealing with media, influencers, or stakeholders, this course offers practical insights you can apply on the job to leverage AI for efficient communication both internally and externally. By the end of this course, you’ll be prepared to navigate the AI-driven landscape of PR with confidence and ease.

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4.7 分，最高 5 分

37 条评分
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  • Sasiaro Daniella Nyam Sasiaro Daniella Nyam

    Sasiaro Daniella Nyam

    Public Relations Student | Lawyer | International Development | Project Management | Gender Equality

    5/5 2025年2月2日
    It was really good and yes, will recommend!
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  • Sandra U. Affun Sandra U. Affun

    Sandra U. Affun

    Communications | Public Relations | Brand Marketing & Advocacy

    5/5 2025年1月31日
    I recommend this course for young PR professionals who are already familiar with AI. It teaches how to use AI to do the groundwork for authentic work.
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  • Michael Policarpio Michael Policarpio

    Michael Policarpio

    IMC professional, PR consultant, education-for-all advocate

    5/5 2024年11月20日
    A must for PR professionals who want to tap on the potential of Gen AI and LLM for their work.
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课程内容

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