课程: Using Generative AI in Public Relations

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New workflows and training

New workflows and training

课程: Using Generative AI in Public Relations

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New workflows and training

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- If you're like me, it's easy to get excited about every new AI tool, but figuring out how it might alter your workflow requires strategic thinking, collaboration, and a willingness to test, learn, and adapt. You also need to choose the tools, train your team, and implement your new process. But first things first. Where does AI fit into the PR workflow? Because PR is conversational by nature, many of the tasks you perform every day lend themselves to AI. Let's look at a typical project. Coming up with a new product announcement, some pitch angles and social media posts. Which parts of your project could be augmented by AI? Well, once you've been briefed, you'll often sit down with your team and organize a brainstorm. And idea Generation is a good place for AI to help supplement the concepts your team comes up with. But you'll need a person to review and refine your ideas and then pick the best. After your brainstorm, you may want to start drafting your announcement. Now, if your…

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