课程: User Experience (UX) for Non-Designers
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What will they do?
- [Instructor] Having identified your market and sketched out the prominent qualities of the people in that market, identifying what these people will do with your product is important. For example, you don't just make a broad and general assumption like, well, our user will use a bicycle to explore the Gothic Quarter of Barcelona. What you've done is to omit some key questions around a bicycle. Using a bicycle is referred to as a touch point, which, in very simple terms, is what a person is doing with your app or website. Not only should you start to list the touch points but also the channels that facilitate those touch points. Let's go back to the bike. The touch point could be rent a bicycle. That's simple enough. But how would the user pay for it? Thus, the channels would be pay online or pay in person. Well, that's all well and good, but you will need to drill down even deeper. Another touch point could be…
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内容
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Making a business case2 分钟 40 秒
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The role of the stakeholder4 分钟 52 秒
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What do we need to make this work?2 分钟 11 秒
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Who do we need to build it?3 分钟 52 秒
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Who will use it?2 分钟 51 秒
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What will they do?2 分钟 34 秒
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How will they use it?4 分钟 8 秒
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How will they move through it?3 分钟 2 秒
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Finding problems and fixing them3 分钟 31 秒
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